Founder Archetype Self-Assessment

Diagnose your position on the Founder Archetype Matrix. Answer based on your situation today, not where you hope to be.

Devon Coombs CPA, MBA

This survey maps you across five dimensions: financial capital, domain experience, goal orientation, business-building experience, and risk perception. There are no right or wrong answers. The goal is accurate self-placement so you can access the right guidance.

Note: This is a practical coaching tool, not a validated psychometric instrument. All examples are anonymized composites. Use it to prompt reflection and guide advisory conversations. Revisit every 12 to 18 months as your situation changes.

Section A: Financial Capital

8 questions

1 = Strongly Disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly Agree
Items marked REVERSE are scored inversely.

Section B: Domain Experience

8 questions

1 = Strongly Disagree · 2 = Disagree · 3 = Neutral · 4 = Agree · 5 = Strongly Agree
Items marked REVERSE are scored inversely.

Section C: Goal Orientation

10 questions · choose A or B

Choose the option closer to your honest preference. Do not choose what sounds more admirable or ambitious.

Section D: Business-Building Experience

5 questions

This section assesses the gap between domain expertise and business-building expertise (the E-Myth check).

Section E: Risk Perception & Decision Style

5 questions

This section assesses how you perceive and respond to uncertainty. Founders do not simply tolerate risk differently; they perceive it differently.
Items marked REVERSE are scored inversely.