YouTube transcript Video ID: HpT8oE1LaYc Language: en Captions: auto-generated [0:00] I essentially tried to go on stress [0:02] leave and couldn't because they wouldn't [0:03] pay me because they said I wasn't sick [0:04] enough to be off. When I saw my wife [0:07] after she gave birth, she went back to [0:09] being a physical therapist at a clinic. [0:11] I won't name the place, but they made [0:13] her pump in on a toilet. Like they [0:15] didn't even have a place for her to pump [0:17] and they didn't change her productivity [0:19] requirements. For the first time in my [0:21] life, I I had two job offers and I took [0:23] the lower paying one. It's okay to leave [0:26] the toxic job for less money because [0:29] there are better jobs out there. And [0:31] essentially, that's what it was when I [0:33] started these other businesses was just [0:35] to make up the difference. It was going [0:36] to be a side hustle. I never thought I [0:38] would be able to do very much with it. [0:41] But like in full transparency, I'm [0:43] making a lot more now than I was before. [0:46] I've never shied away from trying new [0:49] things and why not start a podcast. So [0:51] that's how we started the Greedy Nurse [0:52] podcast. You leaned on your customers. [0:54] You took their feedback and you found [0:56] what worked for them and you cared a lot [0:58] about them. You loved your people that [1:00] you were serving. And that is how we got [1:02] started with bookw writing and the [1:04] wisdom of nurses. So April 2024, we [1:07] became number one bestsellers on the [1:10] Global Mail and also Toronto Star. Hey [1:12] everyone, welcome to Ambition Aligned. [1:14] Today I'm really excited to have on [1:16] Sarah, my friend, who is host of the [1:18] Gritty Nurse podcast, author of the book [1:21] The Wisdom of Nurses, Ed, also a career [1:24] coach and confidence coach. Hearing her [1:26] journey about how she went from being a [1:28] nurse leader to a number one [1:29] best-selling author and podcast host, [1:32] and owning her own successful business [1:34] in less than 5 years is nothing short of [1:36] inspiring. I think you're going to get a [1:38] ton out of this episode. We talk about [1:40] really important aspects of the [1:42] healthcare industry and how we have to [1:44] treat our nurses and healthcare [1:46] providers much better. And I just really [1:49] think you're going to love it. [1:51] Subscribe, like it, and please support [1:53] Sarah and all of her initiatives. Let's [1:56] get started. Sarah, thanks so much for [1:58] coming on. I really appreciate it. I [1:59] think the our audience is really going [2:01] to get a really interesting perspective [2:03] on from you on what it's like to [2:06] transition from being a nurse and from [2:09] hospital care and all all of the medical [2:12] industry to being an entrepreneur and um [2:15] it's personally a really interesting [2:16] topic to me because my wife is a [2:18] physical therapist and we especially [2:21] during co realized the struggles that [2:23] can happen from the [2:25] hyperproductivity and just the amount of [2:28] labor and caring ing it takes to be in [2:30] that industry. Um, and the juxaposition [2:32] against the tech industry and how like [2:35] work from home and people are [2:36] complaining including myself complain [2:38] about, oh, we have to be on call at all [2:40] hours, but we're at home and we're not [2:42] dealing with patients and we're not [2:43] dealing with insurance companies and [2:45] hyperp productive care. So, um, so I'm [2:47] just excited about today's episode. So [2:48] I'm curious from your perspective if you [2:50] could just share with everyone a little [2:51] and the audience just a little bit of [2:53] your background and maybe your journey [2:55] from being a nurse to writing a book and [2:59] becoming an entrepreneur. Yeah, first of [3:00] all, thank you so much for having me on [3:02] this podcast. I am pretty sure this is [3:04] my first tech podcast ever. So I'm [3:06] really excited to share some of my [3:08] learnings and I do think there is a lot [3:09] of intersection actually between [3:12] healthcare and tech although people [3:14] don't think of it that way. So my [3:16] background is I'm a registered nurse. [3:17] I've been a nurse for uh 18 years now [3:20] and I've worked in a variety of [3:22] different roles. So like most nurses, I [3:24] started at the bedside, which is what [3:26] most people think of when they think of [3:27] nursing. They think of a nurse at the [3:29] bedside in a hospital. So that's where I [3:32] started my career in labor and delivery. [3:34] I spent most of my career working with [3:36] moms and new babies. And I did things [3:38] like prenatal education. I worked for a [3:41] little bit as a research nurse. I taught [3:44] college courses to other nurses. And [3:46] then I transitioned into nursing [3:48] leadership. So I was working on things [3:50] like quality improvements and projects [3:52] and policies, all that kind of stuff [3:55] that you don't think of behind the [3:56] scenes when it comes to healthcare. And [3:58] long story short, in 2019, I had sort of [4:01] a mental breakdown, stress episode where [4:05] I needed to be off work and I was not [4:08] supported to be off work. And I decided [4:10] at that point I was going to try [4:12] something different which was out of the [4:14] hospital setting. So, I took a job as an [4:17] educator in home and community care. So, [4:19] as you know, a lot of people, a lot of [4:21] elderly people receive care in their [4:23] homes rather than having to go to the [4:25] hospital if they don't need to. And [4:27] around that same time, I was really [4:29] feeling frustrated and burnt out and not [4:31] being listened to. And a friend of mine [4:33] who I worked with said, "Hey, do you [4:35] want to start a podcast?" And I thought, [4:37] "Well, why not? I've never shied away [4:39] from trying new things and why not start [4:41] a podcast?" So that's how we started the [4:43] Grey Nurse podcast. And around that same [4:46] time, I started to become really [4:48] interested in helping nurses with their [4:49] careers because in leadership, we would [4:52] interview a lot of nurses. And I could [4:54] tell there were some really great nurses [4:55] with not so great resumes and not so [4:58] great interview skills. And I thought if [5:00] someone had just prepared them a little [5:01] bit, they would have probably done a lot [5:03] better. And so those two things kind of [5:05] went side by side and the pandemic hit [5:08] and uh we we were being asked to be [5:12] interviewed a lot on live media talking [5:13] about the pandemic and things like that [5:16] and um a literary agent actually saw us [5:18] on one of those media segments and asked [5:20] us if we'd be interested in writing a [5:22] book and that is how we got started with [5:25] bookw writing and the wisdom of nurses [5:27] which was released just a year ago uh [5:29] bestseller [5:30] list. Well, congratulations on that and [5:33] I just got through reading it and so [5:35] we'll definitely plug it and I encourage [5:36] everyone to read it. I wasn't when when [5:39] you sent it to me or when you told me [5:41] about it, I wasn't expecting to get all [5:42] the ghost stories and the interesting [5:44] background on it uh on uh Nightingale [5:48] and the like what famous nurses are and [5:50] and aren't and why they don't get as [5:52] much recognition as they deserve. So, I [5:54] thought it was actually a really fun fun [5:55] read. I was expecting something a little [5:57] different, but I was really pleasantly [5:59] surprised. So well worth you earning the [6:01] top seller mark and congratulations and [6:03] I encourage everyone here to read it. Um [6:05] there's so much to unpack there. I want [6:06] to start with something that maybe [6:08] everyone ex everyone I know who really [6:10] cares about their work tends to [6:12] experience especially stvers of people [6:14] who want want to do more is that feeling [6:17] of it sounded like you weren't supported [6:19] by your work for a little bit of around [6:21] burnout and or something tangential to [6:24] burnout and so I'm wondering if you can [6:26] talk more about that. what what were you [6:29] um what were you experiencing and what [6:32] what did you need ultimately to get [6:34] through that experience because I'm sure [6:35] so many people are going through that [6:36] right now. A lot of people don't realize [6:39] that in nursing there is a lot of what [6:41] we call nurses eating their young. So [6:42] when you first start as a nurse it's [6:44] almost like you have to go through this [6:45] right of passage where the older more [6:48] experienced nurses haze you. They [6:50] purposely don't tell you what you need [6:51] to do. They make life harder for you as [6:53] a newrad in order to help you earn your [6:56] stripes. And so that has become kind of [6:59] part of nursing culture. And I actually [7:01] was lucky enough to not really [7:03] experience that. Where I started [7:04] experiencing the toxic work environment [7:06] was when I moved into my very first [7:08] nursing leadership role. And I do think [7:11] I was a bit younger than most nurses to [7:13] get my first nursing leadership role. [7:15] And um because nursing is so [7:17] traditional, it's so focused on your [7:18] years of experience. I think that was a [7:20] little bit threatening to other people [7:22] on the team. And so they made it hard [7:24] for me to get my work done. So things [7:27] like gaslighting, withholding [7:28] information I needed. I didn't have the [7:30] terms at the time for what I was going [7:32] through, but that is essentially what it [7:34] was. And I suffered through that for [7:36] almost 2 years. But because I was [7:38] pregnant at the time, I told myself I [7:40] needed to make it through to my Matt [7:41] leave. That was my goal. Get through the [7:43] Matt leave. and then you know then [7:45] you'll be off for your time. So that was [7:48] really my first experience with toxic [7:50] work environments and my entire goal as [7:54] as sad as it sounds my entire goal of my [7:56] Matt leave was to not have to return [7:58] that to that job. So while I was on Matt [8:00] leave, I did interview and got hired at [8:02] a different job also in leadership at a [8:05] different organization and I moved into [8:08] that role and probably within 3 months I [8:10] was experiencing the same thing but this [8:12] time it was coming from my manager [8:15] instead of my teammates. So that [8:16] toxicity, the unreasonable expectations, [8:20] the gaslighting, being told to work on [8:22] one thing and then in a separate meeting [8:24] being told, "No, that's not what I asked [8:26] you to do. I wanted you to do something [8:27] else." and really started to make me [8:29] question my sanity. Like, did I hear did [8:31] I understand exactly what I was expected [8:34] to do or was it me? Right? Like the [8:36] first thing I was doing was blaming [8:38] myself. And it got to a point where I [8:42] was experiencing a lot of mental stress, [8:45] a lot of physical symptoms. I was [8:47] literally going to therapy to try and [8:50] uncover the solution to these problems. [8:53] And what I realized was it was all [8:55] coming from this toxic work environment [8:57] and not feeling supported, feeling burnt [8:59] out, and having really no one to turn [9:01] to. And I think that this happens in a [9:04] lot of different industries. But you [9:05] would think that in healthcare because [9:07] we are a caring profession that we would [9:09] care for each other. Well, it's actually [9:11] very much the opposite in a lot of [9:12] cases. And even though you are a [9:15] caregiver by background, we don't [9:18] receive that care back in return when we [9:20] need it. and I really thought this was [9:22] something I needed to do for myself and [9:24] I really had to pivot my career at that [9:25] point and find something where I was [9:27] feeling more supported. [9:31] Well, first off, I'm sorry that you [9:33] experienced that and I want to say it's [9:35] it's kind of it it was an eye openener [9:37] for me too when I saw my wife after she [9:40] gave birth. She went back to being a [9:42] physical therapist at a clinic. I won't [9:43] name the place, but they made her pump [9:46] in on a toilet. like they didn't even [9:48] have a place for her to pump and they [9:50] didn't change her productivity [9:51] requirements. And so I remember how [9:53] stressed she was on, you know, you're [9:55] barely operating on any sleep because [9:57] you're taking care of a young child in a [9:59] she only had two or three months a very [10:01] limited Matt leave in the first place [10:03] and she had to take government benefits [10:04] for it all. And then to be back and not [10:06] even have enough time to pump um to get [10:08] milk for our daughter was so stressful [10:11] for her. And then she would get hounded [10:12] about [10:13] productivity all all the time. and she [10:16] was a highly productive, highly [10:17] intelligent person like yourself. But I [10:20] think it's fascinating and really [10:21] unfortunate how negative the leadership [10:24] experience can be in very technical [10:27] industries. I've seen it in accounting [10:29] and finance where you you kind of move [10:31] up because you've survived long enough, [10:34] not because you're actually a great [10:36] leader or you care about people and then [10:38] because they had a hard time, they give [10:40] everyone else a hard time. You saying [10:42] nurses eating eating their young, right? [10:44] And that's just it's horrible and I a [10:47] deplorable and there needs to be better [10:48] leaders in these fields taking care of [10:50] taking care and being compassionate for [10:52] their people. Um so were you able to was [10:56] that transition what you needed to find [10:58] uh to find some of that balance? Are you [11:00] finding that? Oh yeah. So I after I had [11:02] that episode where I essentially tried [11:05] to go on stress leave and couldn't [11:06] because they wouldn't pay me because [11:07] they said I wasn't sick enough to be [11:09] off. I took a job and I totally pivoted. [11:12] So, I left the hospital and I went into [11:14] home and community care in a leadership [11:16] position. And for the first time in my [11:19] life, I I had two job offers and I took [11:21] the lower paying one. And up until this [11:24] point, I'd always been so fixated on [11:26] making a certain income and increasing [11:27] my salary with every move. I took a pay [11:30] cut because I liked the people at this [11:33] other job better and I felt like it was [11:35] a change that I needed to maybe not be [11:37] working with doctors. And it turned out [11:39] to be exactly what I needed. So, I took [11:41] a chance and I pivoted completely and it [11:45] was great [11:46] because I didn't know what it was like [11:48] to not work in a toxic work environment [11:50] and I realized I had actually developed [11:52] a lot of bad habits which I talk about. [11:54] So, things like gossiping instead of [11:56] just getting the work done. When I had a [11:58] problem with someone, I should just talk [12:00] to them face to face instead of talking [12:01] about them with everyone around me [12:03] except that person. So, these are the [12:05] things that I had been accustomed to in [12:07] very toxic work environments. And it [12:10] wasn't until I had a boss who was a man [12:12] for the first time, he said, Sarah, he's [12:14] like, "Why don't you just get the work [12:15] done?" And I thought, "Yes, that makes [12:18] total sense. Why don't I just get the [12:20] work done instead of talking about why [12:22] this person hasn't done X, Y, and Zed?" [12:25] Like, it was just so it was just like a [12:28] slap in the face like I could just get [12:29] the work done and so I should do that. [12:32] And we went through something called [12:34] accreditation, which is basically a [12:36] designation. And it's a very stressful [12:39] time. So several months into this job, [12:40] we had to go through this accreditation [12:42] process. And that's typically when you [12:44] see people at their absolute worst. And [12:46] I did not see any bad behavior [12:48] whatsoever at this new job. And I [12:50] thought, well, if this is how people [12:51] behave when they're the most stressed, I [12:54] think I found the place that I want to [12:55] be. And about 4 months into this new [12:59] job, this is when the pandemic hit. And [13:01] so inadvertently, this job turned into [13:03] my very first remote job. and I stayed [13:05] at it for about two years after the [13:07] pandemic hit until I had grown my [13:10] business enough to feel comfortable to [13:12] step away from this full-time job. So [13:14] now I create my own schedule. I have [13:17] what I call slow mornings where I drink [13:19] coffee. I go to all my kids field trips. [13:22] I volunteer. Like it's something that I [13:25] never thought was possible. It's better [13:27] than what I ever thought I could have. [13:29] And I'm still helping people. So, with [13:31] my with my career coaching business, I'm [13:33] still helping healthcare professionals. [13:35] With a podcast and the book, I'm able to [13:37] advocate for better work conditions for [13:40] nurses and even tell people what it [13:42] actually is that nurses do. And I think [13:44] this is something that not a lot of [13:46] people really understand beyond what [13:48] they see in traditional media and TV and [13:51] movies. [13:54] So, yeah, there's so much to talk about [13:56] here. Yeah, it's all amazing points and [13:58] I love what you're doing and I love that [14:00] I love for you that you have come to [14:02] this other side and are finding [14:05] something better for yourself. And I [14:06] think what a lot of people need to hear [14:09] in every industry is it's okay to leave [14:12] the toxic job for less money because [14:16] there are better jobs out there and it's [14:18] really a lot of people feel really [14:19] trapped and my wife felt that way. She [14:22] thought especially in the healthcare [14:23] industry she thought she had to leave. [14:25] she was weird like exploring her going [14:27] to study engineering or even accounting [14:29] or something different because she just [14:32] thought she was stuck in um in [14:35] healthcare and she had little stories [14:36] about like how she couldn't even have [14:38] time for a cup of coffee that's normal [14:39] to enjoy her cup of coffee which is you [14:42] know we take for granted I got to have [14:44] my cup of coffee in front of my desk at [14:45] all time maybe drink too much but so [14:48] many people in healthcare like don't [14:50] even have she'd be dehydrated because [14:52] she wouldn't get water breaks because [14:53] she was so busy in between patients and [14:55] she had to wear masks then she couldn't [14:57] have take the time to change because of [14:58] productivity requirements. Some of the [15:00] stuff is borderline like Oh, it is [15:03] totally Yeah, it is abuse. Absolutely. [15:06] 100%. So, yeah. So, it's a great that [15:10] you're advocating for it and I wish like [15:11] if I knew about you before like a year [15:13] or two before um we actually went [15:15] through that ourselves, I would have [15:16] just hired you on the spot because that [15:18] would have been so helpful to know that [15:20] there was that avenue of going into [15:22] something warmer or finding a better [15:23] work work life balance. Um but a few [15:25] things I want to call out there. First [15:27] is how did you get in the mindset of [15:29] accepting less money because I I feel [15:31] like that is something that traps [15:33] people. So, I feel when I'm coaching [15:35] people is I I was just talking to [15:37] someone the the other day of, hey, I'm I [15:40] want to get a job where I have better [15:42] work life balance, I have more money, [15:43] and I get promoted and I can work [15:45] remotely. And it's really hard for to [15:47] explain to people that's kind of not how [15:48] that's not how it you don't you don't [15:50] get to get all of it, right? Everyone [15:52] would wants that. How how do you if you [15:55] want more flexibility and more control [15:57] over your life, which is which is what [15:58] you've done, how did you get yourself [16:00] into the mindset of taking that risk? I [16:03] think I was at the my breaking point [16:05] really. So similar to your wife, I was [16:07] having serious doubts about even staying [16:09] in the nursing profession. So when it [16:12] came down to it, when it came down to [16:13] those two job offers, the first one [16:16] matched my salary because it was what I [16:18] asked for. But I actually had heard from [16:20] two different former employees who [16:22] worked at that organization at different [16:24] times in completely different [16:25] departments that it was an awful place [16:27] to be. So that was red flag number one. [16:31] Um, number two was that I had found out [16:34] that a lot of people in leadership at [16:36] that organization were part of the same [16:38] family. And I'm not saying there's [16:39] anything wrong with family-owned [16:40] organizations, but I could see that [16:42] there could be a lot of nepotism there. [16:44] And I just thought, well, if we're [16:47] talking about 15%, like we're not [16:49] talking about a it is it is substantial, [16:51] but it's not like half the pay I was [16:53] making. It was 15%. And I was able to [16:56] negotiate a couple other things that [16:58] were non-monetary, such as they waved [17:00] the waiting period on my benefits. They [17:02] gave me my choice of starting date. They [17:04] gave me more vacation when I asked for [17:05] it. And I thought, well, this seems to [17:08] me like they're compromising, right? [17:11] And it was just really that or I was [17:14] going to leave just like your wife. It [17:15] was either I take this pay cut or I'm [17:17] going to leave because I don't know what [17:18] else to do right now. And I had been [17:20] without pay all this time. I was trying [17:22] to get approved for stress leave. So, I [17:24] was already making no money. I needed [17:26] something. So, I guess it really came [17:27] down to practicality. And I just [17:30] thought, well, if it really came down to [17:32] it, maybe I would pick up something on [17:34] the side to make up the difference. And [17:36] essentially, that's what it was when I [17:38] started these other businesses was just [17:40] to make up the difference. It was going [17:41] to be a side hustle. I never thought I [17:43] would be able to do very much with it. [17:46] But, like, in full transparency, I'm [17:48] making a lot more now than I was before. [17:51] So sometimes taking a little risk and a [17:53] min and a temporary pay cut, it does pay [17:56] out in the end. [17:59] Well, yeah, maybe you can say that again [18:00] for the audience because I think it's so [18:02] important and it's something I talk [18:03] about all the time and I do financial [18:05] literacy courses. Like being able to [18:08] take these risks can ultimately unlock [18:12] even more money and more success because [18:14] you're living aligned with your values [18:16] and you're not burnt out and you're [18:17] actually doing things that are adding [18:19] value to people and you're not being [18:21] unlocked and like stuck in these crazy [18:22] bureaucratic organizations that are [18:24] abusive. You ride you do better when [18:26] you're not in those environments, right? [18:28] And so I'm curious if you're speaking to [18:31] like maybe there's some nurses out there [18:33] or PTs or people in healthcare who just [18:36] feel like they're stuck and may maybe [18:38] you could speak to them and say that [18:40] again you know say exactly what you just [18:42] said of what's on the other side of this [18:45] right if they if they stop chasing the [18:47] money and the title. Yeah I think that [18:49] it is about taking a calculated risk. So [18:51] I'm not suggesting anybody go out and [18:53] quit your full-time job right now and [18:54] start a business when you have no idea [18:56] what you want to do. I think it is a [18:58] process, but I think you have to get [18:59] into the mindset that without taking a [19:02] small risk, there is not going to be [19:03] that reward. I talked to a lot of nurses [19:05] and healthcare professionals that have [19:07] what I call the golden handcuffs. So, [19:09] they're so concerned about their [19:11] seniority or their benefits or whatever [19:15] else they feel like they've worked [19:16] towards, but meanwhile, they're [19:17] miserable that they think about leaving [19:20] every day, but without realizing that [19:22] there is so much that you could do, but [19:24] you have to take that little chance and [19:25] you have to get into the mindset that [19:27] there's nothing that's a guarantee, [19:29] right? You are taking a risk, but [19:31] without doing that, you don't know how [19:34] much better it could be. And so, part of [19:37] it, I think, is also confidence. It's [19:38] like when to use the term that you use [19:41] when you've been abused, right? You are [19:43] going to lose your confidence. But this [19:44] is where you have to think about well [19:46] how have I been successful before and [19:48] how have I picked myself up before? What [19:50] am I good at and what do I enjoy? And it [19:52] doesn't really have to have a lot to do [19:53] with healthcare. Like I right now I help [19:56] clients. I do one-on-one coaching with [19:58] their careers. That's not really what I [20:00] learned in my career, but I do have that [20:03] expertise. I have the lived experience. [20:05] Being a nurse, I'm a good listener. [20:07] where I feel like I'm very empathetic. [20:09] So there are ways that you can take [20:11] little bits of what you have done in a [20:13] previous job and turn it into something [20:14] else completely different but still [20:17] using your knowledge and skill. [20:22] No, thank you. That's that's golden. And [20:24] I'd encourage everyone, you know, go [20:25] down that path. If you are not being [20:27] treated correctly, give yourself [20:29] cushion. figure out how you could take [20:31] that calculated risk and take it not [20:33] just for yourself, but for your family, [20:35] for your health, for your future self, [20:37] right? It it winds up being better as [20:39] long as you're as long as you're really [20:40] taking that calculated risk. I'm not [20:42] saying this to the brand new student who [20:44] just graduated and is having a hard time [20:46] their first month, right? This is for [20:47] people who are seasoned in their career [20:49] and are being exploited. Um, with that, [20:52] so let's go. You a lot of people would [20:55] end it there. Like that's already a [20:57] winning like amazing story that you went [20:59] through this abuse which was so [21:00] unfortunate and you found a great job [21:03] and then you built a business. So can [21:05] you talk about a little bit about how [21:08] that happened and especially during co [21:10] and especially being a parent it's [21:12] that's a full-time job too. So you're [21:13] doing all of this at the same time. Can [21:15] you just talk about balancing that and [21:17] how this podcast and this business [21:19] emerged while you were still parenting [21:22] and working this other full-time job? [21:23] Well, I think the thing is I didn't [21:25] really think it through. I just I just [21:27] started. And that's the hardest part [21:28] about starting a business is actually [21:30] starting because the truth is there is [21:32] never going to be a perfect time to [21:34] start a business. Um I read this quote [21:36] once and I think it's really meaningful. [21:38] It's like the best time to start a [21:41] business is today. The second time the [21:43] second best time to start was yesterday. [21:45] So you just need to get started. And [21:47] your first business idea may not be the [21:49] idea, but without actually trying it, [21:51] you won't learn. Right? So, my first [21:53] business I started over 10 years ago, [21:56] and I was trying to be somewhat of a [21:58] postpartum doula to help new moms after [22:00] they had their baby cuz I felt like they [22:02] weren't getting enough support in the [22:03] hospital. And nobody remembers this [22:06] business because I was so afraid to fail [22:08] that I didn't even really tell people I [22:10] was doing it. Like my own husband forgot [22:12] about this. He's like, "What are you [22:14] talking about?" I'm like, "Remember that [22:15] business I tried to start and I paid all [22:17] this money for a website and never went [22:19] anywhere?" And he's like, "Oh, oh yeah." [22:22] And I'm like, "Okay, if he doesn't even [22:23] remember, that's how forgettable it [22:25] was." But what I did learn from that was [22:27] that I didn't know how to market myself. [22:29] I didn't know how to do the things. I [22:32] had the clinical expertise, but I didn't [22:34] have anything else. And so, it's okay to [22:36] fail. It's okay to, you know, start from [22:38] square one. But just getting back to [22:40] your question, I just found a little way [22:44] to start. So, for example, with the [22:45] podcast, we just started putting [22:47] episodes out. It was awful. The first [22:49] one, we didn't even know how to stop the [22:51] recording. And we didn't realize till [22:53] after we released it that we also didn't [22:54] take that part out. So, if you listen to [22:57] the end of the very first episode, [22:58] you'll hear me being like, I'm going to [22:59] go listen to it. How do I stop this? How [23:01] do I stop this? Oh, okay. I got it. So, [23:03] there's nowhere to go but up. And I [23:05] don't want to take that episode off cuz [23:06] I I want the proof that I have improved [23:09] since then. And really, when you're [23:11] starting at the bottom, there's nowhere [23:13] to go but up. And then with the resume [23:15] stuff, I didn't think at the time that [23:17] nurses needed help with their careers [23:19] because this was before the pandemic, [23:21] before everyone was feeling like they're [23:22] feeling now. And I literally just joined [23:25] a couple Facebook groups and I said, [23:26] "Hey, does anybody want their resume [23:29] reviewed for free?" And in exchange, [23:30] just write me a testimonial. So, I did [23:33] that a lot. I would say for a good 2 or [23:36] 3 years, I didn't have time to watch [23:39] Netflix. So, what I would do is I'd get [23:41] up really in the early in the morning, [23:43] sometimes even like around 5:00 or 6:00 [23:45] in the morning. I'd work until my kids [23:47] woke up, look after them, did my [23:50] full-time job, which was usually about [23:51] 8:00 to 4:00. Then they would, you know, [23:54] do all the after school stuff, dinner, [23:57] bath time, bed. Then from about 9 until [24:01] 12, if I felt up to it, I would do more [24:03] work. So that went on for several years. [24:06] And this is where I said I didn't have [24:08] time to watch Netflix. People kept [24:10] talking about this show called um The [24:13] Lion. What was it? The one The Tiger [24:15] King. The Tiger King. Uh I didn't watch [24:17] that show for probably 2 years until [24:19] after it came out because I didn't have [24:21] the time. And so now when I talk about [24:23] the fact that I have time, it took a lot [24:26] of this to get to that point. But I [24:29] would say it's worth it and you get to [24:31] work on your own terms and you get to [24:33] call the shots. If there's something I [24:35] don't want to do or someone I don't want [24:37] to work with, I just don't do it now. [24:39] Whereas before, I didn't have the [24:40] choice, right? I had to make it work. I [24:42] had to make it work so that I could get [24:43] my job done and not get written up. [24:47] Yeah. Well, what you did was perfect. [24:50] And it's just amazing the uh the [24:52] parallels like in business we call it MV [24:54] the MVP like the minimum viable product [24:56] but the idea is the same. It's take the [24:59] risk and get something out there [25:00] immediately and learn from it and and [25:02] you'll learn from what people want to [25:04] purchase and you did it while still [25:07] doing your your work which is the [25:09] challenge but also the way you learn so [25:11] you don't take a full risk right and so [25:14] um so yeah I it's I would recommend that [25:16] to anyone that just start immediately [25:19] start learning now and that doesn't mean [25:20] diving into it 100% it means starting to [25:23] put effort in every single day and [25:24] knowing that the it's frontloaded right [25:26] like you said [25:27] your learning and everything is going to [25:29] be on an exponential curve and your [25:31] learning curve is also on on that curve. [25:33] So, you're going to get better at it as [25:34] you go, but the first few years are [25:36] going to be a little tough and you're [25:37] going to have to take some extra time on [25:38] the front end, but it's worth it on the [25:39] back end once you learn. Yeah. And all [25:41] these business terms that you're [25:42] mentioning, I learned after the fact. [25:43] So, the MVP I learned not that long ago, [25:46] probably about a year and a half ago. [25:48] But like informally, I was doing that. I [25:51] just didn't have the terminology or [25:53] necessarily the strategy. But that is [25:55] all stuff you can learn afterwards, too. [25:58] Don't feel like you have to learn [25:59] everything and be perfect before you get [26:00] started because that is really what [26:03] there a lot of the hesitation is. People [26:05] feel like they have to be perfect when [26:06] really you just need to get out there [26:07] and learn as you go. [26:10] Yeah. And I'm I'm curious if you had [26:12] this experience, too, and then I'll get [26:13] back to the like the order of the story, [26:15] but I find it it's it's so funny that [26:17] it's so much easier to critique than [26:19] create, right? And so for me, when I [26:21] first started doing the podcast and when [26:22] I started doing my own business and I [26:24] can't tell you how many people give me [26:26] feedback, I'm like, "Oh, you know, you [26:28] could have like look at this podcast [26:29] that you could do it more like this or [26:31] hey, check this out or have you thought [26:33] about doing this for your business? I [26:34] think this would be a better niche for [26:35] you." And that's that kind of thought [26:39] process for me is what gets people [26:41] stuck. It's like you're overanaly. If [26:43] you're overanalyzing what I'm doing, how [26:44] much are you overanalyzing what you you [26:46] yourself are doing? you're never going [26:47] to be able to go and create and do [26:49] something that just takes action and [26:51] kind of falling on your face a few times [26:53] and looking and being embarrassed, [26:54] right? And I think no matter where you [26:56] are, there's going to be someone ahead [26:57] of you and there's going to be someone [26:58] behind you. So, you're always looking [27:00] at, well, how can I be more like this [27:02] person, not realizing that you're [27:04] already ahead of a lot of people? And [27:06] also, the world doesn't need another one [27:08] of someone that's already out there. [27:10] They need your they they need your [27:12] authenticity and your genuiness. Um I I [27:17] don't actually listen to that many [27:18] podcasts. I know this sounds bad even [27:20] though I have my own and I like to come [27:22] on other podcasts but it's for that [27:24] exact reason right I listen I start [27:26] feeling anxious I start comparing myself [27:28] to other people that I should talk a [27:30] certain way that I should act a certain [27:31] way there is a certain format that I [27:33] should have my own podcast or my own way [27:35] of speaking but people just connect with [27:38] you as you are and it's okay if it's not [27:40] perfect I have made many mistakes and [27:43] often the mistakes you make are more [27:44] apparent to you than other people and if [27:47] people are judging [27:49] Are they out there doing the same thing [27:50] or are they judging you from behind [27:52] where they are from the security of not [27:55] putting themselves out there? So that's [27:56] the thing you have to ask yourself, [27:58] right? It's like you said, it's so easy [27:59] to judge, but are they out there doing [28:01] the same things? And if they're not, [28:03] does their opinion really matter that [28:05] much or does your opinion matter more? [28:09] Yeah. Yeah. Exactly. I I love it. I love [28:11] it. I'm curious when did it happen? So, [28:13] I'm kind of following the the storyline [28:15] of you're working 9 to midnight while [28:18] building your business while you're [28:20] working and being and doing mom duty and [28:23] all that that entails. When do you start [28:26] getting the confidence of saying, "Wow, [28:28] I found my niche. I found where I'm [28:30] really helping people and I think this [28:33] is going to be I think this is going to [28:35] be where it all heads." Um, I would say [28:38] that I had noticed that the business was [28:40] steadily growing. It still wasn't at a [28:43] point to where I probably should have [28:44] left, but it was probably, let's see, [28:47] end of 2021. I had a really impactful [28:50] conversation with one of my good friends [28:53] husbands who is in copywriting and he [28:55] has been an entrepreneur for he's been [28:58] working on his own for almost 20 years. [29:00] And I told him my dilemma about the [29:02] hours like I had a full-time job. I had [29:04] these two businesses. I had the kids and [29:07] something had to give. And I did not [29:09] want it to be the business. So then he [29:12] said to me, because my husband was [29:15] feeling really nervous about all this [29:16] and finances, he said, "Why don't you [29:18] time box it? Tell him you're going to [29:20] try this for 12 months and if it doesn't [29:22] work, you can go back to your job. [29:24] There's no there's no harm in that." So [29:27] that's how I presented it to my husband [29:28] because he's a numbers guy and he's very [29:31] um riskaverse. So I presented this to [29:33] him and I said, "Listen, it's been [29:35] growing two to three times [29:37] year-over-year. I know it's not really [29:38] at a level yet where it's matched my [29:41] current income, but I think I'm slowing [29:43] down because I'm I've got this full-time [29:45] job really just getting in the way all [29:47] the time. So, he said, "Okay, let's just [29:50] try it." So, I think within 6 months, I [29:52] had decided that this was going to work [29:54] and I was growing fast enough. And then [29:57] I kind of [29:59] gradually left the full-time job. And [30:01] what I mean by that is I left the [30:02] full-time hours, but then they asked me [30:04] to stay part-time. Then they asked me to [30:06] cover a leave of absence. Then they [30:08] asked me to work, you know, one day a [30:09] week. So it was a gradual transition [30:11] which probably worked out for the [30:13] better. And then I fully left full-time [30:15] work in [30:17] 2022. So it was a it was a slow [30:20] transition, but I think it was really [30:21] what was needed to make sure that I [30:24] could do this. And just getting back to [30:26] your question about confidence, I think [30:28] the more results I saw just it just was [30:31] this cycle of, okay, I can do it. I can [30:33] do it. And I was used to that point not [30:36] having the same exact income every [30:39] month. So I think as an entrepreneur you [30:41] have to get comfortable with that. But [30:43] it is part of what it takes, right? To [30:45] really have the freedom and creativity [30:48] that you're looking for if that's what [30:49] you want to [30:51] do. Yeah. And it goes back to this whole [30:54] interesting concept of us kind of being [30:56] addicted to the work culture, right? [30:58] That whole idea of a paycheck and us not [31:00] planning financially. Something I always [31:02] push on this channel is like how much [31:04] can you really live on and are you [31:05] actually planning your family finances [31:07] like a business because that's not how [31:09] real life works. Like you don't for most [31:11] most of history we didn't get salaries, [31:13] right? We like farmed and grew food and [31:15] had to store it for winter and or hunt [31:17] and store it for winter and build things [31:19] when times were good and the sun would [31:21] make like make hay when the sun's [31:23] shining, right? And um and this salary [31:26] mindset almost takes us away from some [31:28] of what's more natural for us where we [31:30] have seasons of rest and seasons of work [31:32] and and um and so it's just I it's it's [31:35] really cool that you're saying that it [31:38] sounds like you're happier with the [31:40] instability of the income because you're [31:42] managing because you've gotten [31:43] comfortable with what this more natural [31:46] flows if that's right. Yeah. And what [31:47] I've learned over time is talking to [31:49] most most other entrepreneurs, no matter [31:52] how successful they are, we all have the [31:54] same insecurities. Like, am I going to [31:56] have enough money this month or where am [31:59] I going to get where am I going to get [32:00] more clients or like we all have the [32:02] same insecurities. It's just that some [32:04] people talk about it more than others. [32:06] And if I had if if I had to do this over [32:09] again, I probably would have just [32:11] prepared more financially, like saved a [32:13] little bit more. But really, at the end [32:15] of the day, it's just learning by trial [32:17] and error and talking to other people [32:20] and finding your new tribe. So, when I [32:22] left my full-time job, I I left all my [32:24] co-workers, right? But I had to find a [32:25] new sense of community and other people [32:28] who were doing similar things and bounce [32:30] ideas off other people instead of my [32:33] co-workers, right? Because they weren't [32:34] where I was. So, I think part of it, [32:37] too, is just getting that support. And [32:39] maybe it's from other entrepreneurs or [32:41] other people in your niche or even your [32:43] friends and family, but I find that that [32:46] piece is something you have to [32:47] consciously work towards. [32:50] Yeah, it's tough finding community of [32:52] entrepreneurs because so many of us are [32:53] so busy and ambitious that and you don't [32:56] we're not as vocal. Like you might see [32:57] the podcaster, but it's hard to get a [32:59] conversation with them over the phone, [33:01] right? And so, um, so yeah, and it's so [33:04] counterultural to leave. Like, even for [33:06] me, I'm I'm like, I'm leaving Google to [33:08] go do my own thing. And I can't tell you [33:09] how many people have told me I'm an [33:11] idiot. You know, don't don't go do it. [33:12] Why are you leaving the Kushi Paycheck? [33:13] And it's uh it's like uh how do you I I [33:17] think you nailed it. It's like how do [33:19] you find your tribe and make sure that [33:20] you have people that are reinforcing [33:21] where you want to be? Obviously, if you [33:23] aren't comfortable with where you are. [33:25] And so I'm I'm curious though if we [33:27] could dig a little deeper into when did [33:30] you feel comfortable with that niche of [33:32] career coaching around health care [33:34] professionals looking [33:36] for their next their next thing maybe [33:38] even remote work preparing for remote [33:40] work and educating on these [33:41] opportunities. I think it really came [33:44] back from the results that my clients [33:46] were seeing. So, in the beginning, I [33:48] would say the first year or so, every [33:49] time I would send something over, I [33:52] would hold my breath because I would [33:53] think, "Oh, they're going to think this [33:54] is terrible. They're going to think this [33:56] is not what they asked for. They're [33:57] going to ask for their money back." And [33:59] so, the more positive feedback I got and [34:02] more importantly, the results when they [34:03] were seeing them, it just reinforced to [34:05] me that this was a service that people [34:07] needed and it was something that I could [34:09] deliver. And the to be honest, most [34:12] people that come to me, they don't come [34:14] to me because I have a certain [34:16] certification or a certain degree. They [34:18] come to me just because I'm a nurse and [34:20] because they feel like I understand [34:21] where they're at. So, a lot of times [34:24] people will say like people outside of [34:27] the industry will say, "Oh, well, I want [34:29] to start a business. Do you think I [34:30] should get a coaching certification or [34:32] sort of do this and that?" And I always [34:33] say it doesn't hurt, but to be honest, [34:35] it's not something I'm currently being [34:38] asked for, right? So just I think [34:41] listening to what your clients are [34:42] saying is always going to help. And so [34:45] when I listen to what people are saying, [34:47] it just gave me the confidence I needed [34:49] to keep going. And there have been [34:51] things that I've done wrong and mistakes [34:53] I've made and money I have spent on [34:55] things that looking back I shouldn't [34:57] have spent the money on. But I think [34:59] just trying new things is always [35:01] something you should do as an [35:02] entrepreneur. And just having the [35:04] confidence that even if you fail, you [35:06] can pick yourself up again and it's not [35:08] the end of the world. [35:11] Yeah. I I think that's one of the wisest [35:14] things any business person's ever said [35:17] is what what you just you leaned on your [35:19] customers. If I can replay it back, is [35:22] you took their feedback and you found [35:24] what worked for them and you cared a lot [35:26] about them. You loved your people that [35:27] you were serving. And like that's that's [35:30] where that nervousness comes. that [35:31] you're giving something to them, you [35:32] really hope it's valuable and then they [35:34] give you the feedback and that's your [35:36] best learning experience, right? And at [35:37] the end of the day, if you keep doing [35:38] that, if you keep learning what your [35:41] customers or partners want, you're going [35:43] to develop something really valuable for [35:44] them. And having that nursing like those [35:49] technical skills of nursing or like CPA [35:51] licenses, those technical skills can [35:53] really take you a far away. all the [35:55] softer stuff like coaching [35:56] certifications and like building your [35:59] own business certifications um they're [36:01] nice maybe you'll learn something but [36:03] not [36:03] necessarily the same at the same level [36:07] as going through the fire like you did [36:09] and I think that was part of the mindset [36:11] I had to get around so when I was at [36:13] when I was a nurse I was all about the [36:15] certifications and the degrees like I [36:17] have so many certifications now that [36:19] have expired that I don't do anything [36:21] with but at the time I felt like it was [36:23] the only way to get ahead was actually [36:27] um I have I used to be a lactation [36:29] consultant. When when you talked about [36:30] your wife pumping milk, I was like, "Oh, [36:32] I that's one of the certifications I [36:34] used to have." I got certified as a [36:36] perinatal nurse. I had a project [36:38] management certification at one point [36:40] and I had all the things, right? But [36:42] they didn't they didn't translate into [36:45] being a business owner. Um, there are [36:47] lots of people that have business [36:49] degrees and they still struggle with [36:50] entrepreneurship because I think there [36:52] are certain things you probably can [36:54] learn from business school and certain [36:55] things that you just have to learn in [36:57] real life. And that was a big learning [37:00] curve for me too was that the the [37:03] degrees helped me in my previous career, [37:05] but they're not really something that [37:07] help me now. [37:10] Yeah. And can I just pause for a second? [37:12] It's insane how many certifications [37:14] there are for healthcare professionals. [37:16] I think my wife like did like 20 of them [37:18] and there was just Yeah. there. I mean, [37:20] I'm over exaggerating, maybe 10 or [37:22] something, but it's just like in [37:23] everything like you said. I I had no [37:25] clues like lactation consultant for my [37:26] wife. It was like some kind of like [37:30] kinesiology on how how do you move your [37:33] body in this way, functional movements, [37:34] movement links like like vestibular [37:38] system stuff. You can like special. It's [37:40] insane how many certification programs [37:42] there are and it can be a real rabbit [37:43] hole where at the end of the day you [37:46] learn more from just practicing it, [37:48] right? Yeah. Yeah. Um, [37:52] so next on next I'm curious on how did [37:57] how does that all become a successful [37:59] podcast? Like where does where does that [38:01] come from and how did how did that look [38:03] in the pie? Now you're running your [38:05] business, you're doing this podcast and [38:08] you're starting to get some like actual [38:09] live media coverage. Can you talk about [38:11] that a little and how did that evolve? [38:13] So the podcast really was just a [38:15] platform for us to share. Initially it [38:17] was to share the struggles we had at [38:19] work and the burnout and the stress and [38:21] how nobody was listening to us. So for [38:24] me at the beginning it was therapy [38:25] really to talk about this and know that [38:28] I was sharing my story with other people [38:30] and it resonated with them. And I [38:32] remember the first episode we put out it [38:34] was December 2019. We hit the publish [38:37] button. We had told everybody we knew [38:39] about it and we're like oh we got 30 [38:40] downloads. That's amazing. So it just [38:43] really started from nothing, right? And [38:44] then the pandemic hit and I would say [38:47] about a year and a half into the [38:48] podcast. [38:51] So I was getting we were getting a lot [38:53] of requests to be on media. It was [38:55] probably about a year and a bit into the [38:56] podcast and then we just started talking [39:00] to guests, right? So we started to get [39:02] guests on the podcast and the more media [39:05] we did, the more guests wanted to come [39:07] on and some of them were really [39:08] high-profile. So, we even had um our [39:11] former prime minister Justin Trudeau [39:13] come on. We've had um nurse influencers. [39:16] We've had politicians. So, now we've got [39:19] to a point where we have easily 5 to 10 [39:22] pitches per week of people that want to [39:24] come on our podcast and we have to be [39:26] really selective and a lot of times we [39:28] just wanted to be the two of us because [39:30] that's how we got started and that's how [39:31] people know us. So the podcast really [39:34] took on a life of its own where it [39:36] seemed like for the first time people in [39:40] the media, the general public really [39:41] took a keen interest in what nurses had [39:43] to say because of co and everything. And [39:45] we rode that wave. We took that [39:47] opportunity. We said yes to everything. [39:50] you know, we were so much out there that [39:52] I think I would even sign onto my phone [39:55] and at one point I'd be scrolling [39:57] through Google and it was my own news [39:59] article or my own interview that would [40:01] come up being suggested to me. So, it [40:03] was just really it was really advocacy. [40:06] It was really talking about things that [40:08] had been talked to talked about before. [40:10] Traditionally, the media has always [40:12] asked physicians for their opinions and [40:14] not nurses. So, we just started saying, [40:16] "Well, why haven't you asked a nurse [40:17] about the nursing shortage? why are you [40:19] asking a doctor about the nursing [40:20] shortage? That just doesn't make sense. [40:22] So, we really um put ourselves out there [40:25] and I think that's really what made the [40:28] podcast and that has what made the book [40:29] into what it is. We essentially did a [40:32] media tour for the book and that was [40:35] really tiring but fun in itself like [40:37] being on national media for the whole [40:40] week leading up to the release of our [40:42] book. [40:45] So much so much to unpack there. But [40:48] when did you when did you realize this [40:51] was taking off? Like you obviously [40:53] didn't expect it at all. It sounded like [40:54] you're just kind of having fun with a [40:56] friend and doing some some verbal [40:58] therapy and doing it. It's fun to share. [41:00] It's a really cool way to connect the [41:01] podcast community, right? It's like [41:02] you're sharing yourself and your [41:03] thoughts with people and some people are [41:05] interested. Um but when did was it COVID [41:07] that spiked it or what was that catalyst [41:10] do you think that suddenly you woke up [41:12] and you said wow this is really growing [41:14] faster than I expected? Well, we were [41:16] doing a lot of topical things, right? [41:18] So, every time there was something about [41:19] CO, we were talking about it. So, when [41:21] they finally declared it to be airborne, [41:23] we talked about it. We had we had done [41:26] an episode actually on a nurse in the [41:28] States who lost her license due to a [41:30] medication error that was hugely topical [41:32] at the time. And so, we got a lot of US [41:34] listeners from that one episode. And I [41:37] think that it was just growing over time [41:39] and us being consistent. So, a lot of [41:41] podcasts I I read somewhere that the [41:44] average podcast is only seven episodes. [41:46] So, when we got to seven, I thought, [41:48] well, this is great. Then then that [41:50] turned into 50. Then that turned into [41:51] 200. And I think now we're approaching [41:53] our 200th episode. So, it's really just [41:56] about consistency and putting yourself [41:58] out there and eventually people find [42:00] you, right? And we have our core base of [42:02] listeners that we don't have to tell [42:04] them. They know when the episode's [42:06] coming out. They'll look for it. They'll [42:07] send us feedback. So you you find your [42:09] tribe too when it comes to podcast [42:11] listeners and what they're looking for [42:14] and they do interact with you and I [42:16] think really when it hit me that we had [42:18] done a lot was we went to this [42:20] international nursing conference a [42:22] couple years ago and co you know kept [42:25] everyone at home so everything we've [42:26] been doing was all all online even all [42:28] the media and when we got to this [42:30] conference we couldn't get anything done [42:32] because people kept coming up to us and [42:34] wanting to talk to us and wanting [42:36] pictures with us and it was just a very [42:38] weird feeling. So I think at that point [42:41] when I realized at this international [42:42] conference of nurses that we couldn't [42:45] even attend any of the talks because [42:47] people kept stopping to talk to us that [42:49] maybe we were on to something here and [42:51] it was just very surreal to me. [42:56] I think that's so I that's so [42:58] interesting and it is because we work in [42:59] this little box, right? You're like just [43:00] in front of your computer. You don't [43:02] realize when you get in the world, [43:02] people are see actually seeing this [43:04] stuff. And most of these people don't [43:06] comment or like you or send emails, [43:08] right? But they're still seeing it. The [43:09] amount of impressions you might be [43:10] getting is insane. So that's amazing. I [43:12] I I wanted I kind of skimmed over, but I [43:14] want to highlight something really [43:16] important that you said. It's a real [43:18] shame like how highlighted doctors and [43:21] physicians are in our industry without [43:23] realiz like with in the healthcare in [43:25] general without realizing the education [43:27] and care of our nurses and other [43:29] healthcare providers like physical [43:30] therapists like my wife is way [43:33] outperformed me in school and went to [43:34] some of the top schools with 4.0's and [43:36] it's sharper than a lot of the doctors I [43:38] personally know. um and cares about her [43:42] patients and researches and spends her [43:45] time. And I know so many nurses and um [43:48] and other healthcare providers like that [43:50] that are better than doctors and a lot [43:53] of the doctors I've known who just don't [43:54] care as much. They got into the [43:55] profession and got bored or you know [43:57] there's the old saying like if you touch [43:58] the patient you can bill them, right? [44:00] Like there I I know some doctors that [44:01] just do that. And I love that you're [44:05] changing that perspective. It needs to [44:06] happen because there there are so many [44:09] nurses and uh and other healthcare [44:11] providers just that are going to be [44:13] better for people than doctors, right? [44:15] Yeah. And it doesn't have to be a doctor [44:16] versus nurse thing. We we each have our [44:18] own area of specialty. I just think that [44:21] traditionally nurses have been [44:22] overlooked, underappreciated, underpaid. [44:25] Whenever there's something that happens [44:27] in the news lately, I found it's [44:29] negative when it comes to nursing. So [44:31] like a nurse who has committed a crime, [44:33] a nurse who has killed a patient, a [44:35] nurse who lost her license. So what I [44:37] want to do also with all of this is show [44:40] more positive stories when it comes to [44:42] things like nurses have accomplished and [44:44] the fact that the whole premise of our [44:47] book was when we pitched it to the [44:49] publisher and the lure agent, I said to [44:51] them, can you name a famous nurse? And [44:53] it can't be Florence Nightingale. And [44:56] most people can't. And if they do think [44:58] of someone, it's a fictional character [45:00] like a nurse ratchet or someone who's [45:02] been portrayed in popular culture but is [45:05] not a real person. So we talk about in [45:07] our book actually like here are some [45:09] actual names of famous nurses who are [45:11] still alive today because I find a lot [45:14] of the nurses who are wellknown died a [45:16] 100red years ago. Like there's just no [45:18] modern nurse that people can look up to. [45:20] So, we're like, here are some actual [45:22] names that you might want to know a bit [45:24] more about them and their stories. And [45:27] you actually mentioned something about [45:29] the book that almost everyone mentions [45:31] who's not in nursing, and that's the [45:33] ghost stories. We did not realize how [45:36] popular and entertaining people would [45:38] find them, but most nurses do have ghost [45:40] stories, and it seems to be this [45:42] subculture that, you know, people really [45:45] want to know a lot more about. [45:48] Yeah, I want to I want to ask questions. [45:50] It's so interesting how these things go. [45:52] Like I I love everything you're talking [45:53] about and it's like I feel like I could [45:54] talk to you for five hours, but I know [45:56] we only have a little bit of time and so [45:58] um I I kind of want to ask you like what [46:00] your most interesting ghost story is, [46:01] but I also don't want to give away [46:02] because you talk about it in the book [46:03] and I I love how you pitched that. I [46:06] didn't know that you pitched it and then [46:07] it's like the first chapter of the book [46:08] of who's do you know any famous nurses? [46:11] Like do you name it all? Like that's the [46:13] intro, right? Um, and it was an [46:15] interesting challenge because I didn't [46:17] like I didn't even and that's crazy to [46:20] me. You know, there's so many famous [46:21] doctors and doctor personalities um, but [46:24] not famous nurses. So, I'm curious what [46:26] can we do? What would you recommend the [46:28] layman does to support their nursing [46:31] community or the healthcare community [46:33] more? I think that there's a lot that [46:36] the average person can do. You don't [46:37] have to have a big platform. You don't [46:39] have to be a person of influence or [46:40] famous really to make a difference. So I [46:42] think the first thing is that amplify [46:45] what nurses are saying. So when we are [46:48] um saying that nurses need to be treated [46:51] better, that we shouldn't be abused on [46:52] the job, whatever you can do on social [46:55] media, do it. If you are um in touch [46:58] with your local politician, bring this [47:00] to their attention. When you're voting, [47:02] vote strategically and look at what each [47:04] politician has to say on their platform [47:06] about healthcare and how they support [47:08] healthcare workers. I also think that if [47:11] you have received good care from a [47:12] nurse, please let someone know higher up [47:15] that you received good care and who this [47:17] nurse was because there is a lot of [47:19] stuff that goes on with, you know, [47:21] nurses receiving complaints. But let's [47:23] talk about the great things that nurses [47:24] do too. And if you do have a platform, [47:27] just highlight some of the issues that [47:29] are affecting nurses and healthcare [47:31] because at the end of the day, if we can [47:34] create better work environments for [47:35] healthcare workers and nurses, then [47:38] patient care will be better as well. So, [47:40] it's really for all of us, right? It's [47:42] creating communities, creating [47:44] environments where if we need to seek [47:45] health care, that we know that there's [47:47] going to be a nurse there who isn't [47:48] burnt out, who is being treated well, [47:50] who can give you her his or her 100%. [47:54] And I think there are that's just a [47:56] start, right? But there are many many [47:58] things that the average person can do. [48:02] And I love the personal appreciation [48:03] like yeah, how can we amplify voices and [48:05] do personal appreciation? And it's [48:07] things like I uh I know in the hospitals [48:09] my wife worked at like the amount of [48:12] appreciation from the institution [48:13] compared to what doctors or other [48:15] employees might get is just absurd. Like [48:17] I she would tell me about a time she got [48:19] a pizza party and they didn't even give [48:20] her a slice of pizza. They would cut a [48:22] square out of the slice of pizza and [48:25] give it to the nurses and then they'd [48:26] take all the doctors out for like a [48:27] steak dinner, right? And it just like [48:30] the nurses are still putting up with the [48:32] same the same stuff and they're taking [48:33] care. They're actually more active by [48:35] the bedside with these patients who are [48:36] a lot of the times very ill or passing [48:38] away or hard to take care of. And how [48:40] how can we take more personal [48:41] responsibility there? It's really good. [48:42] Thank you for sharing. Okay, a few [48:45] things I a few more things I want to [48:46] cover. What did it look like or feel [48:49] like when you got the liter? [48:51] So you go on this lit this tour. So [48:54] you're I want to follow it. You you go [48:56] on COVID spikes, your podcast is taking [48:58] off, your business is taking off, and [49:01] now news outlets are starting to reach [49:02] out to you to bring you on. And now you [49:05] have a literary agent reach out to you [49:07] and say, "Would you like to would you [49:09] like to do a book?" Was a book ever on [49:11] the radar on your mind? Like did you [49:12] ever want to write a book about all of [49:13] this or was that a surprise? I I always [49:16] wanted to write a book, but I didn't [49:17] know how to go about it. So people [49:19] started approaching us with really [49:20] shady, scammy deals. Like they would [49:22] say, "You need to pay this much money [49:25] for us to feature you in a single [49:26] chapter in your book." And I was like, [49:29] "Well, that's not what we want." Like, [49:30] "No, I I don't think I should have to [49:32] pay money upfront, and you're and you're [49:34] not even writing about it." It was like [49:36] It was crazy. It was like, "Pay $10,000 [49:38] for me to interview you for one hour, [49:40] and then we'll have someone write a [49:41] chapter in this book." And well, can we [49:44] pause there for a second? There's a dark [49:46] side of the whole podcasting and writing [49:48] agency that's absurd. I've already know [49:50] like as soon as I started my podcast, I [49:52] can't tell you how many people reached [49:53] out and were like, "We'll be on your [49:55] podcast if you pay us a,000 bucks or [49:57] we'll like we're happy to write your [49:59] book for you and be your book coach if [50:02] you give us $10,000 and we'll write a [50:04] chapter." Like there's so much of that [50:06] it's really scuffy. Anyone listening [50:08] don't do that stuff. Do not That's not [50:09] the way to do it. Yes. Do not pay any of [50:11] your money upfront unless you are going [50:13] down the self-publishing route. So, I [50:15] won't name our literary agent, but when [50:17] he approached us, the first thing I did [50:18] was make sure that he was legit, and I I [50:21] could see that he was and he'd worked [50:23] with several best-selling authors and [50:25] celebrities. And so, we, you know, that [50:28] was the very first thing I did. And once [50:29] once I decided he was legit, then we [50:31] agreed to meet with him. But it was [50:34] definitely not something I expected. So, [50:36] I never expected to write a book with a [50:38] major publisher. I never expected it to [50:40] even chart, nevertheless, come number [50:43] one. Like I was like I was about to [50:45] start crying when I found out that we [50:47] were number one. I was on a cruise. I [50:49] was on a nursing cruise and I found this [50:51] out and um my my uh podcasting partner [50:55] called me and the the connection was [50:57] really staticky and I was like what do [50:59] you mean number one? I'm like number one [51:01] like number one number one. And she's [51:03] like number one. And that went back and [51:04] forth for a while there but then once I [51:06] took it in I was like oh my god like [51:08] this actually happened. I didn't I [51:11] didn't think it could happen. And [51:12] everyone kept comparing us to how [51:14] doctors would do because very few nurses [51:16] have actually written books. And so it [51:19] was just really surreal and I thought, [51:20] "Oh my gosh, if anything happens to [51:22] men's cruise and I don't make it home, [51:24] at least this is my legacy that I can [51:26] leave to the nursing community and to my [51:28] kids that this is something I did in my [51:30] lifetime that I never thought was [51:32] possible." [51:34] Congratulations. I That's amazing. And [51:36] look, it all came from that one spark. [51:38] Isn't it amazing that just looking back [51:40] it was from your dissatisfaction with [51:44] something and then you took that effort [51:46] to go carve out something for yourself [51:48] and make the place the world a little [51:50] better and look where it's taken you so [51:52] fast. What why five short years and yeah [51:56] now that you mentioned it it's like it's [51:58] been like three lifetimes of things [52:00] happening in the last five years. [52:03] Yeah, that's just absolutely amazing. [52:05] But I got to pause because it threw me [52:07] off. What the heck is a nursing cruise? [52:09] Are you are you with a bunch of nurses? [52:11] Are you taking care of a bunch of [52:13] people? It is It is a nurse themed [52:15] cruise for nurses to Well, it's [52:19] officially branded as a as an education [52:22] opportunity, but I think people just [52:23] want to go drink and let loose. So, it [52:25] is a cruise that is designed for nurses [52:28] and non- nurses can come, but it's [52:30] mainly for nurses. And it is it it was [52:34] an entire I think it was four or five [52:36] days of just like nurses hanging out and [52:40] having fun and doing all the things that [52:41] we couldn't do during the pandemic and [52:45] um Oh, that sounds like a blast. Where [52:47] was that? Where? So, that was out of uh [52:48] it left out of Florida and it was a [52:50] 5-day cruise and um where did it go? One [52:54] of the islands in the Caribbean. It was [52:55] great. So, I met a lot of nurse [52:57] influencers and went to a couple talks [53:00] and just kind of learned what other [53:03] nurses do other than in my own little [53:07] bubble. It's It's like a cruise. Like, [53:09] you've been on a cruise, right? But it's [53:10] just nurse Yeah. No, I've been a cruise. [53:12] I'm just imagining everyone in scrubs [53:13] for some reason. No, it's like no one [53:14] was wearing scrubs. It was nurse themed. [53:16] So, there were nurse themed like [53:18] Jeopardy nights. There were uh Yeah, [53:21] there was like there was like an I think [53:23] it was like an American Idol [53:24] competition. like there was fun stuff [53:26] going on and yeah it was just really [53:29] cool to see so many thousands of nurses [53:32] together really just hanging out and it [53:34] wasn't workrelated so I think part of [53:36] the thing is we never a lot of nurses [53:38] really never hang out with each other [53:41] outside of work and so this was an [53:43] opportunity to do that and do it with [53:45] people from all over the world really. [53:49] Yeah. And I I think that's just a really [53:51] people don't realize that stuff exists [53:53] and how how important it is to be in [53:55] community with other people that have [53:57] gone had similar experiences. That [53:58] sounds I mean that sounds really cool. I [54:00] was just curious. I've never heard of [54:01] that before. Um but it makes sense. It [54:03] obviously I know what a cruise is. Uh [54:05] the I'm trying to figure out what's next [54:08] for you. Like you kind of did it all. [54:10] Yeah. You like you went you started a [54:11] successful business. you started a [54:14] rocket the rocket ship podcast that took [54:16] you to like big media outlets and now [54:18] have a number one book. What's next? Are [54:20] you going to like go to the moon or [54:21] what's what's you know like like where [54:23] do you go from there if you accomplish [54:25] all that in 5 years? That's insane. [54:26] Congratulations. But what's what's on [54:28] the docket for you? What are you excited [54:29] about right now? So with with um that [54:31] actually led to a lot of speaking [54:33] engagements. So I'm looking to do more [54:35] speaking and it doesn't even have to be [54:37] in healthcare. I'm really excited to [54:39] talk to people in other industries like [54:40] tech because I think there are things [54:42] like burnout and work toxic work [54:45] environments that are universal to any [54:47] industry. So doing more talks I think to [54:50] share my knowledge is something I'm [54:52] looking at. What we are looking at as a [54:54] next step with a podcast is actually [54:56] making a film. So we want to get into [54:58] film making and creating things like [55:00] that. And then on the uh career coaching [55:03] side, I'm still working at building [55:05] that. I'm looking at doing things for [55:07] other industries like confidence [55:09] coaching because what I noticed with a [55:11] lot of the career coaching and interview [55:13] coaching I was doing is that literally [55:15] half the session was spent just building [55:17] people's confidence and I think that's [55:19] something that a lot of people lack in [55:21] general especially women especially [55:23] people of color working parents. I think [55:26] this is something that a lot of people [55:27] struggle with and I want to help people [55:29] overcome some of that. So confidence [55:31] coaching is something I'm looking at [55:33] working on next. [55:36] And also I should mention trying to [55:38] pitch a second book which is in the [55:40] works. So hopefully if anyone out there [55:42] is listening we are looking at a wisdom [55:44] of nurses part two in some way, shape or [55:47] form. [55:49] Is that going to be a continuation of [55:50] the stories or what are you thinking [55:52] there? Well, what we're trying to pitch [55:53] right now is the wisdom of patients. So [55:56] really talking about the fact that [55:58] patients have a lot of expertise and [56:00] they have a lot of they should have more [56:02] control over how their healthcare looks. [56:04] And so I think that's another piece [56:05] that's missing right now. [56:08] That'd be really cool. And I went down [56:10] this really dark rabbit hole for a while [56:11] of like um what people talk about on [56:14] their deathbeds and all of that whole [56:16] experience. Uh and how much I was [56:19] curious like how much wisdom there is [56:21] for everybody and like in our hardest [56:23] times that's where we have our deepest [56:26] truth, right? And so I I think that book [56:28] I wouldn't buy that in a second. I think [56:30] that'd be really fascinating to hear the [56:32] patient experience because we're all [56:33] going to go through that in some time. [56:34] We're all going to be in a hospital and [56:36] have some kind of injury and how do we [56:38] persevere through those times and what [56:41] does that look like? I don't think [56:42] there's enough talk about that. That [56:43] would be amazing. Um, so full sport, you [56:45] already got a fire. Put me on the [56:46] reading list or [56:48] um that's a ton and so movie. What are [56:52] you thinking about from the if you don't [56:53] mind me digging in? What are you [56:54] thinking about from the film side? Is it [56:56] like episodes of your stories or back [56:58] and forth or highlighting nurses? I [56:59] think it'd be more of a documentary [57:01] style, right? So, it'd be more of a [57:02] documentary maybe interviewing nurses [57:05] about um a topic such as the violence [57:08] that they experienced in nursing and how [57:10] that's not being talked about and so [57:12] many nurses go through it and they that [57:14] is a career-ending thing. So, if if it's [57:17] not burnout, right, then there are some [57:18] nurses that get hurt on the job and hurt [57:20] so badly that they can never return to [57:22] work and there's not a lot of talk about [57:24] that. There's also not a lot of [57:25] protection for nurses and healthcare [57:27] workers against violence in the [57:29] workplace. And I really I really feel [57:31] strongly about this because I read a [57:33] statistic which seems almost too crazy [57:35] to be true, which is that more nurses [57:38] get hurt on the job than police officers [57:40] because we don't have any of the [57:42] protection and we don't have the [57:43] training to deal with things like this. [57:47] Oh yeah. And I I remember my wife [57:49] because you're dealing with disorder [57:50] like a lot of the times your patients [57:52] especially if you're in really intense [57:53] situations they aren't conscious or they [57:55] aren't themselves or their brains are [57:57] damaged. My my wife focused on [57:59] neurological disorders and she got bit [58:02] by someone with some crazy disease once [58:05] and we that was a huge scare for us. [58:06] Like that could have been not just [58:07] career ending like life debilitating. [58:10] And that's the kind of risk healthc care [58:12] providers are putting themselves at [58:13] daily when they're caring for very sick [58:15] people. And people do not talk about it [58:17] enough. And also the um the [58:20] post-traumatic stress from dealing with [58:22] that stuff. If you're looking at very [58:23] sick people all day, for her, it's [58:25] really tough for her to get out of that [58:27] mindset with me or with like if I'm an [58:29] hour or two late and she was working on [58:30] the liver floor where people would come [58:31] in with alcohol disease all the time or [58:33] car accidents when she was working on um [58:36] um on those type of floors, she'd be [58:37] like, "Did she die?" She'd like she [58:39] would call the cops sometimes. She was [58:40] so worried that she I got in a car [58:42] accident. I'm like that you don't [58:44] realize that's not normal, right? Like [58:45] that's you're just seeing this intense [58:47] population post-traumatic just it's it's [58:49] so crazy what you all you all go through [58:51] and thank you all. I feel like just like [58:53] the army is like thank you for your [58:55] service to the society as a whole. It's [58:57] not an easy job. It's underpaid and [58:59] underrepresented and um I love [59:01] everything that you're doing in the [59:03] space and so I think it's um curious [59:06] before I close it all out what what's [59:08] something my audience can do to support [59:10] you. I'll put I'll put all the links [59:11] below and everyone should follow you and [59:13] buy everything that you release, but [59:14] what else can we do to kind of support [59:17] you and your community? Well, I mean, [59:18] you can just follow me on social media. [59:20] You can follow um the Grey Nurse [59:22] podcast. You can follow my company, [59:24] which is the RN resume. And of course, [59:27] um if you're interested in the wisdom of [59:28] nurses, it's available on Amazon. You [59:31] can get it in hard copy, ebook, or audio [59:33] book. Um and just just you know support [59:37] your local nursing association and [59:40] politically I would say just again look [59:42] up what your local politicians are [59:44] doing. What is their platform around [59:45] healthcare and that would really go a [59:47] long way. Um there's so many things that [59:50] could be done but those are just some [59:51] some of the things that are coming off [59:53] the top of my head. [59:55] Okay. Well make sure everyone does that [59:57] and I want to end with just a few fun [59:59] questions. First is I have a lot of [1:00:01] leaders that watch this like CFO CEOs. [1:00:03] What's what's your productivity tip now [1:00:06] that you probably have more inbound than [1:00:07] you can deal with? Like how do you sort [1:00:09] someone like me reaching out to you to [1:00:11] do a podcast episode versus probably the [1:00:12] thousands of other people looking for [1:00:14] your time and how are you sort of how do [1:00:16] you how do you organize your time right [1:00:17] now? Yeah, so I've been following a lot [1:00:18] of people on LinkedIn when it comes to [1:00:20] productivity. So I use Trello now to [1:00:23] manage my inbound and uh outbound leads [1:00:26] and I have templates now. also templated [1:00:28] responses when someone reaches out to [1:00:30] me. I um you know I have shortcuts on my [1:00:33] keyboard which I learned about. I had a [1:00:36] virtual assistant for a little time [1:00:37] there um just to kind of manage things [1:00:40] and booking calendars. I use Calendarly [1:00:43] to have people book so I don't need to [1:00:44] do all the back and forth. Uh I'm not [1:00:47] super super techy so I will say I'm sure [1:00:50] there's a lot I could be doing but those [1:00:51] are some things I do to manage my time. [1:00:55] Um, yeah, there's I'm sure there's a lot [1:00:57] more out there that I'm not doing right [1:00:59] now. [1:01:01] No, I mean that's still great that [1:01:03] you're still managing it proactively [1:01:04] through and I think that's important for [1:01:06] everyone here of at some point you just [1:01:08] get too much inside and using these [1:01:11] tools is very helpful. And then [1:01:12] something fun, what what was your [1:01:14] favorite snack that you used to get like [1:01:16] at in a hospital cafeteria? Was there [1:01:19] anything that you really enjoyed? So, [1:01:21] one of the one of the places that I did [1:01:23] not like working at, literally the only [1:01:25] thing I missed was the turkey wraps that [1:01:27] they had in the cafeteria cuz they were [1:01:29] freshly made and they would put them in [1:01:30] the panini press and those were really [1:01:32] good. So, I missed those. One of the [1:01:34] things I loved eating on night shifts [1:01:36] was hot wings. Like, we would order hot [1:01:38] wings and we would eat them at the back [1:01:40] of the nursing station, but because it [1:01:42] was so messy, we would wear those [1:01:43] hospital medical grade gloves and eat [1:01:45] them. And then we would put them in the [1:01:47] little styrofoam cups that you get for [1:01:50] water and we would just eat them in the [1:01:51] corner. Um, and sometimes that's all we [1:01:54] had to eat during the night shift [1:01:56] because it got so busy. But I I miss [1:01:57] some of those days and eating those hot [1:01:59] wings. I should I should go do it again. [1:02:02] Yeah, that sounds fun. In the press, my [1:02:04] wife had a like an Oreo dessert. It was [1:02:07] like this little like pudding with Oreo [1:02:08] and whipped cream on top of it at one of [1:02:10] her places and I'd visit her just for [1:02:12] that. I don't know why I feel like [1:02:13] always in a hospital just one little [1:02:14] thing you can find that's like and the [1:02:16] rest of it just captures it's getting [1:02:18] better. Yeah. And then he said trash. [1:02:21] Yeah. Uh and then what's the one thing [1:02:24] you do for rest and relaxation when [1:02:26] you're off and you don't aren't dealing [1:02:27] with the noise of everything else? I [1:02:30] have been prioritizing self-care a lot [1:02:31] more now that I'm not getting up at 5 [1:02:33] and working until midnight. So I really [1:02:36] really enjoy going to the spa. So that's [1:02:38] my thing now. I like going to the spa [1:02:40] and relaxing. I do um Pilates. I do hot [1:02:44] yoga just to keep my body moving. And uh [1:02:48] I also I also get my hair and my nails [1:02:50] done. So these are things these are all [1:02:52] things that I was not doing before. And [1:02:55] I remember actually about four years [1:02:57] ago, maybe four or five years ago, I was [1:02:59] asked to come onto a podcast about [1:03:02] hobbies. It was a podcast just about [1:03:04] showcasing people's different hobbies. [1:03:06] And I never went on it because literally [1:03:08] I did not have any hobbies at that time. [1:03:11] I was too busy. I was too in the thick [1:03:12] of it to have time to do anything except [1:03:15] watch Netflix. And I don't really think [1:03:16] that's a hobby. So now I actually have [1:03:18] time for hobbies. And right now I'm [1:03:21] training for a 10K. So like I have [1:03:23] things that I like to do that are just [1:03:25] for me and have nothing to do with [1:03:28] work. That's great. No, that's awesome. [1:03:30] And I'm glad you're finding the space [1:03:31] for that now. And hard same. Hard same [1:03:34] there. I've definitely have been in the [1:03:36] situation where there's no time for [1:03:37] hobbies and I think it's so important [1:03:38] for everyone. Well, hey, appreciate it. [1:03:40] I already took so much of your time. I [1:03:41] know you're really busy, but it was just [1:03:43] really awesome getting to meet you and [1:03:44] get getting to learn more and um I'm [1:03:46] really looking forward to everyone [1:03:48] hearing this episode and it's going to [1:03:49] be a ton of value and everyone go by buy [1:03:51] the book and hopefully we can have you [1:03:52] on when the next book launch. Yes, [1:03:53] here's the book again just so we can see [1:03:56] it. [1:03:57] Thanks. I'll put make sure to put a big [1:03:59] picture of it right at the beginning of [1:04:00] the video too. So, hey, have a great [1:04:02] rest of your day. Okay. Thanks so much.