Why Betting on Yourself Is the Smartest Move
Devon Coombs
CPA, MBA · Management Consulting & AI Strategy
Five years ago, I walked away from a six-figure partnership opportunity.
It wasn’t an easy choice. On paper, it was the kind of offer most people dream about: equity, commission bonuses, and career stability. But something felt off.
At the same time, my daughter was about to be born. And I was burning out. I was working 60-100 hour weeks, constantly chasing deals, and never fully present. I started asking myself:
👉 Is this the career I want to build for the next 10+ years?
👉 Will this opportunity make me a better leader, father, and professional?
👉 Or am I just choosing comfort over real growth?
After reflecting deeply, I chose a different path: I bet on myself.
I left the consulting industry and pivoted into tech. Specifically, I took an opportunity at Google, where I went from a senior Accounting SME on the Google Cloud deals desk to managing a team leading the industry in AI and M&A strategy.
This wasn’t luck. It was an intentional decision rooted in four key factors.
📌 The 4-Part Framework for Making Smart Career Bets
If you’re facing a big decision (whether to take a new job, start a business, or make a big life move), this framework will help you choose wisely.
1️⃣ Character: Does This Align With Who You Are?
Before making any major move, ask yourself:
✔ Does this align with my values?
✔ Does this play to my natural strengths and personality?
✔ Will this help me grow in the ways I care about most?
For example, I know I’m an extrovert who thrives on teaching and coaching, so I needed a role that involved collaboration, communication, and leadership. A sales-heavy partnership role would have leaned too much into environments that encouraged unhealthy habits (like constant late-night networking).
💡 Takeaway: Don’t just ask, "Is this a good opportunity?" Ask, "Is this the right opportunity for me?"
2️⃣ Connections: Will This Expand Your Network in the Right Way?
The best career moves don’t just advance your position; they expand your network.
I already had strong connections in technical accounting, IPOs, and Silicon Valley finance. But I wasn’t connected in big tech, AI, and innovation. Moving to Google opened doors to a completely new industry.
💡 Takeaway: If an opportunity only keeps you in the same circles, you’re not growing. Choose moves that expose you to new people, mentors, and perspectives.
3️⃣ Capacity: Does This Increase Your Ability to Learn, Earn, and Grow?
The right career bet should elevate your skills, finances, and time management.
🚨 Red flag: If an opportunity increases pay but decreases your ability to grow, it’s a trap.
I realized that my old career wasn’t sustainable: I wasn’t taking care of my health, my stress was out of control, and I was missing key family moments. At Google, I was able to increase my career potential while having time to develop leadership, business acumen, and personal health.
💡 Takeaway: Ask yourself: Will this opportunity help me grow sustainably?
4️⃣ Calling: Is This Aligned With Your Bigger Purpose?
I’ve always felt a deep calling to teach, coach, and help others find clarity and impact.
At my core, I love helping people think strategically, bet on themselves, and build meaningful success. By shifting industries, I was able to lead training initiatives, mentor others, and work on projects that align with my values.
💡 Takeaway: The best career moves aren’t just about money or prestige. They’re about long-term fulfillment.
🔑 Final Lesson: Good vs. Great Decisions
One of the biggest traps ambitious people fall into is choosing ‘good’ opportunities instead of ‘great’ ones.
A good opportunity is comfortable, safe, and logical.
A great opportunity challenges you, grows you, and aligns with your highest values.
So ask yourself: Are you choosing what’s comfortable, or what’s actually right for you?
Your next big decision could be the one that changes everything.
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#CareerGrowth #BetOnYourself #Leadership #Success #Ambition
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I help senior finance leaders build AI strategy, navigate complex transactions, and develop high-performing teams.
