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Frameworks & Research

The thinking behind the advisory work

Every framework here came out of client work or the classroom, not a whiteboard. Each one is something I use with finance leaders, published in full so you can pressure-test it before we ever talk. The writing underneath is where the ideas get worked out.

The frameworks, drawn

The five moves, in sequencePlatform-agnostic · run in order
  1. 1

    Map it

    Describe the finished artifact first

  2. 2

    Split it

    Separate the deterministic from the judgment

  3. 3

    Fuel it

    Give the model the minimum clean context

  4. 4

    Guard it

    Run the red-lines check before data moves

  5. 5

    Review it

    The person who signs it still owns it

The Founder Archetype MatrixDiagnose context, not success
Capitalized · Novice

Career Changer

Capital without context

LifestylePassion ProjectGrowthBankrolled Builder
Capitalized · Expert

Primed Founder

Best-resourced position

LifestylePortfolio ProfessionalGrowthPrimed Disruptor
Constrained · Novice

Aspiring Founder

Highest-risk quadrant

LifestyleSide HustlerGrowthMoonshot Dreamer
Constrained · Expert

Bootstrap Expert

Skill without runway

LifestyleIndependent ProfessionalGrowthHungry Expert

Goal orientation, from lifestyle to growth, splits each quadrant into two, producing the eight archetypes above. The matrix diagnoses founder context so advice can be matched to the founder’s resources, goals, and constraints. It does not predict venture success.

Devon Coombs

Devon Coombs

Teaching Professor of Finance, Santa Clara University · ex-Google Cloud · CPA, MBA

The frameworks here come out of Devon’s advisory work with finance leaders and the finance courses he teaches. He writes about applied AI, complex transactions, and the teams that execute them.

Put one of these to work

Each framework has a way to go deeper, from a self-serve assessment to a working session with your team. Start wherever is useful, or start a conversation about the problem in front of you.