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Episode 14 · 47 min · May 22, 2025

Why Most AI Writing Fails, and How Ray Sang Is Fixing It With Inkwise

With Ray Sang, CPA, CISA, CITP, Founder of Inkwise.ai and Chipmunk Robotics, former Deal Controller at Google

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All of a sudden like the contracts and and all the memos all sounds like I written the content without real good editing and people didn't put enough effort in it. I always tell my users best way to eliminate AI is really write yourself. The best humanizer is ourselves. People underestimate how complex our brain works. Like most of the professional writing especially

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technical it's also very creative right now like I simp it doesn't have that level intelligence it it can do the repetitive work well it can do technical work well it can do like pure creative things well like but but it but if you mix all that up it it really suck. Hey everybody, I'm Devin Kums. I'm a CPA, MBA, and I work at Google Cloud, where I lead multi-billion dollar deal negotiations as a financial expert. But for fun, I also do this podcast,

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Ambition Aligned, where I try to find purpose-driven professionals making real impact with what they're doing in their lives. Please watch, please subscribe, and I think we're going to get a ton out of today's episode. Tell me what's been going on with you, my friend. Well, what's new? Yeah, I mean it's a lot going on like between law school and you know and my day job and then all the startups it's it's you know it's a lot. So I I think when you run the startup

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really you have to take care of everything from scratch like like I code I code myself. I do the testing myself and also do the marketing reach out to people and do the demos uh and and also I helping a lot of companies you know doing kind of automations right right so you know quite of quite a lot of like kind of workflows uh basically I build I need to build from scratch people don't have those automations in house yet so I do a lot of those with quite a few uh

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tech companies in the Bay Area and plus I'm bio science companies um like really in the United States. So I think right now three of my customers are going the for the IPO. Uh so the world volume really ps up and on top of that you have like up to like law schools my exams are coming up. So that's that part isn't easy either. So well that saying goes right like if you want to get something

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done give it to a busy person that you epitomize that. So tell us tell me more about I want to hear more about the law school and how you're balancing all this. But first what's going on with the startup? What are you specifically working on? Three IPOs in a pretty dry IPO market. So that's pretty impressive. What's going on there? Well, you know I you know I have two shops right like Chipmunk Robotics which is my consulting shop like who help people out in terms of implementing automation that with people establish the sock controls

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uh and making sure their recognitions are correct like being all over the place with chipm robotics. Uh and the second startup I have is really uh joint venture with a number of engineers uh which is uh AI startup for professional drafting inkwise AI. Uh so we on board with close to like 1,000 uh businesses so far and most of it are small business. Um most of those users are professional

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attorneys uh and technical folks as well as finance investment folks are in different areas in consulting uh or in psychological those type of areas too. uh but that's that get me busy in terms of uh you know people how to leverage the platform to to you know to drive professional doctors on those platforms right so that's almost like completely different things from what I've been

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doing robotics yeah tell me more about inkwise so what what are you doing at inkwise now and what is walk me through the workflow like what exactly it seems like you're pretty excited about it And so I'm curious if you want to share more. Yeah, absolutely. I mean, inquire is essentially you can you can view inquire as being an automation as well. It's automation for professional writing by leveraging uh JI at this point. Everybody uses um GI

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now like everybody uses either TGBT or anthropic and and probably you and I we both use TGBT and that's to do you know certain amount of writing whether it's professional writing or not like that's a different story uh but I think I use TBT to help me to do circus um and but at the end of day often times uh you know I copy what GPT or ASOP told me and pasted in a word dog and then I started

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organizing my sauce and building things together and because AI generated content are first of all like you can't blend like fast right and then secondly yeah hallucinations yeah like and even even without hallucination you know the way I write and you can tell like two like when people send few stuff read. You can tell it's the written stuff, right? Oh, right

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away. Right. The um dash, the um dash and then the rocket ships, the emojis, the amount of emojis going on right now. It's ridiculous. And then what else is that giveaway? Yeah. Like this. But yeah, there's a lot of like tropes, right? Yeah. This is the part this is one of the reason I built inquires is well first of all I saw like like a lot of professionals like us like we start using robic in more of a silly way like where people just put generate content directly in the professional document

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impact memos in contracts and all of a sudden like the contracts and and all the memos all sounds like I written in the content without uh real good editing. Uh and people didn't put enough effort in it. uh and partly is because I mean like the typical way to handle it uh like with based you know technology like Microsoft word uh you know some of version come with copilot

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and Google Google doc comes come up you know comes with gym power uh AI assistance as well but even like you al have to copy what I generated for you and paste in there and then you can try to do editing and it interrupts your thought process. Think about in old ways when we write we open a blank word document and we open a blank Google doc document and

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we just start writing there right like our flow is is not interrupted constantly by something like AI that that's what I'm trying to build using in that is you know I we have to acknowledge is is here and everyone wants to use it but it saves us time you know us successfully for especially for those mechanical part of the right uh but in is built to give you the ability to

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write together with AI so more seamless uh like pull AI like I don't use a chatbot experience I don't have a chatbot uh uh like well people start writing they can write as is or writing in you know word document and whenever they need That's where can use the my my like prompt window is more like a inline prompter can button to bring the

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prompter and this is where they can ask AI to write based on the reference document they populed. So that's not different from a handling of the references document too. Uh and that's where we're getting into a little bit technical. So when when like people right now they can upload reference document name to check is for for those solutions to write based on those references

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right professional document think about like company filing for IPO is drafting a entire T like S1 or or T or 10K 10 it's a long document right your reference support you can have hundreds of references document or you know tens support document in there. It could be Excel, could be a word, could be PDF all those kind of different types of document but some of the document can like three of the document has support

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this one paragraph the other two supports another one and there's and there might be 10 reference document supports another section right so it's not it's not like all the document you uploaded to AI can be used all at the same time when you do the right So and and isn't smart enough like after upload let's say tens of document into uh into chatpt like it's not smart enough to tell like to to basically

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distinguish what are writing for this argument for this paragraph this paragraph need which part of the references uh you just upload right like like AI isn't just like us yeah it's far away from being us in in reality so That's why you know I created inquire uh we we use a totally like more uh more sophisticated sophisticated rag technology through augmented generation to basically allow users to pick from

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their references documents like say they can pick those two reference document for this paragraph and they can pick another document for another paragraph. So that human element of it like I'm trying to essentially transform the writing experience from the existing natural writing habit we in ways to integrate with AI as writing like I'm still leveraging AI but I don't change our

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existing for for us writing a papers you know you teach teach at the college right so you give paper assignments to your students When the students write those papers, they have all those supporting documents or all those like journals they reference in the research, right? They they basically read those papers and I write the conclusion or write things based on those papers they just same thing like like forest writing

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uh that shouldn't change. Uh people shouldn't just be lazy or I'm I'm dumping everything in there and just hoping AI can pick and just pick everything for me like it's first of all is not smart enough to do that like secondly that takes away the human thinking process from from the red so and that's where I don't don't like to see that like for for being a professional uh you know for being a CPA

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and and also conflict like can be a future lawyer as well. Uh, you know, I definitely don't want to see the professionals are are really on AI and stop stop knowing how to write themselves. Yeah, it's so interesting because I've played in the AI space and I want to ask more about Inkwise and what you're using there because it's just so interesting to me right now and it sounds like you're making great tractions with it and I'm curious too on how you're pricing it and all that. There's a million things I want to ask you, but

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what I've seen is because I've played with AI probably way too much and for a bunch of different use cases because I just love tinkering with technology and along with a lot of the fine-tuned models around it. Like TA bot is one of them that I had on recently that's pretty solid. U it really isn't that good. Like I guess that's my big takeaway. It's really good at a paragraph. About a paragraph of context you can get. I like can you help me polish this paragraph? Can you tell me if I missed anything important or is there anything you can It's really good with brainstorming too.

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Like how did this go? What am I missing? Can you give me some other ideas? But then if as soon as I get to a page or even multi-page article, I could give a very explicit guidance and I'm talking about the best models on chat GBT or um Claude and be like here's the things like what one of my workflows I like to do is I used to like to go on walks and make voice notes for myself and I'll get very clear like here's how I want an article. I want to site this, this, this, these books, and normally then I would take that and go write. And I'm like, hey, can chat GPT go do the writing for me or or any of these tools.

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They can't. It just it just hands down can't. It'll be way fake. It'll miss a bunch of the sources. It'll me miss a bunch of the details of the story. It makes the writing experience actually more painful. Um, at best it could be just like outlining and like it makes you not want to write at all. You just want to just be like, "This wasn't what I was going for at all." And it uses all of those tropes. So, um I was curious like how does how do you enhance that workflow and do you use audio at all or have you seen anything that uses audio? Well,

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well, I before I built like a quest honestly myself I I didn't want to build it because I know how many products on the market doing those kind of AI writing. uh because writing is supposed to be what AI is best at because they're they're genetic like there are large language models right this is what's supposed to be what they're really good at uh and and there are tons of

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solutions out there like I kind like at least 30 of for technical accounting you know how how much like technical accounting levels I I wrote so um not like just like you said I had choose like none of those works well. Uh well, from the start, most of the start with a chatbot experience. You kind of write stuff like you could kind of write like professional serious content with

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chatbot experience, right? It's it's like it's it's really counter what writing is. Like writing is um iterative and process which you know writers have to go in their mind like you know round and round of editing in their mind before they even start writing writers like good writer need to know what they want to achieve you know before they even put keyboard uh ready

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for so but but the chatbot is taking that away from people chatbot is p with AI and it gave views a one shot uh result of that tag and that itself is basically the the very large roadblock for you to to anyway like to achieve a very good writing uh result

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out of that experience. So even for the ones that is not a tech experience, I feel people like the the engineer building those solutions are relying on AI too much. Um I think I think AI could be could be like basically good at either good at very very creative stuff. uh for like for example you said AI can help us brainstorm a lot of things with those

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things that's actually that's the creative part and AI is also very good at uh very very technical uh thing themselves like like for example like AI I think the best AI use cases today and most value added services AI is doing today is help engineers engineer themselves to code Right. And and and the is actually doing a very good you know like showing us a

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very good result in there. Nowadays you can go to some AI platform and generating a front page like front app like like like web applications like you know in minutes just using it as help. So I think on both sides AI is doing very well. I think when it comes down to writing um people like underestimate how complex our brain works like most of the professional writing

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especially technical it's also very creative you know it's a very very subtle way you make it all your technical writing work to make it very persuasive you can make it like works a very different way like the changes like our human brain are making is is very subtle right now like AI simply doesn't have that level of intelligence like close to us right it

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can do the repetitive work well it can do technical work well it can do like pure creative things well like but but it but if you mix all that up it it really suck it really So that I think that's that's one of the things like at least for a lot of technical writers out there. Uh I I heard those kind of rumors a lot from people like oh you just give it another five years AI is going to replace the

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attorneys. I is going to replace most of the contents uh maybe to some degree to some degree because a lot of repetitive work that they can be replaced by AI but I think at the moment it's proven current AI algorithms by simply feeding a large data set won't get us far

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enough at to the level of the human intelligence. Doesn't matter how many you know there are popular 10 you know primary models out there that that level like you can feed all kinds of content to AI still doesn't work like a human brain work. Um, yeah, I'm meeting a lot of people. I'm meeting a lot of companies who are realizing this and are really investing in having

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someone like I've heard this term service as a software a lot lately of like the idea is you need someone to manage the a professional a really highly paid professional to manage the model and the output and maybe they have a special fine-tuned model that supports them in that output. But you need a human. You you need a human for that final leg. And it almost reminds me of like how we all have the you know when you call us a call center now you all have the automated center and everyone was so big like CCAI call center AI was

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such a big move 10 years ago but I think we can all admit that it made the world worse like no one no one wants to talk to that freaking robot on the other side right like everyone's instantly pressing the be like give me a representative give me a representative and I could see if we don't manage this correctly or businesses don't manage it correctly this could become another solution like that. But it sounds like you're trying to solve that with um with Inguise. So what what are you doing differently? Well, well I I'm not saying like my technology or my build is more is better

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than other people's. I'm just taking more of a human approach. Like I I think like I often tell people like inquisit is probably the the most anti- AI rising platform called like people going there expecting oh the I have a chatbot and basically I ask the chat I ask AI in the chat like hey help me write a tactical event or help me write a contract about certain things. That's not what inquest

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is. in give you a blank page and give you a platform for you to write and then you can you can pull AI whenever you want to to help you finish a paragraph help you finish synthesis people needs to know how to to use the platform like inquest it's it's essentially no different from the old ways of writing using Microsoft word or using you know Google doc so it doesn't change any uh it basically fast track Your workflows

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allow you to upload the template and allow you to quickly roll forward, but it requires people know how to write the things they want to write and it requires people to still spend the time to find what references they need to support the writing and they requires people to know okay which references is used for to support which paragraph. So it it basically have all that human element in there. Um but this is where

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uh they can also pull in AI's help to fill the mechanical gaps. This is where like AI can come in to help or quickly quickly write a argument based on the three references you know people select. So that's I think that's the beauty of inquisite. That's where um it doesn't change anyone's writing habit and also doesn't allow AI to dominate the narrative. So uh

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it it really can let people to dominate their writing. No, that's that's so fascinating. I'm trying to think like a practical application and this is how I would do it too. is I'm going to write a memo, give some of my company background, make sure I know what sources I'm citing, and then start going into like what's the objective of this memo? How am I going to accomplish this task? What arguments are for and are against it? And you're saying there's more of a companion, like a maybe like a co-pilot, but I'm in the middle of my

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paragraph. I'm like, "Hey, I think I gave you enough here. Can you write finish this up for me?" And it can do that. Is that kind of how you're using it or how do you use it in your workflow? And how are you finding that your workflow is improving from it? Uh, do you want me to show you how it works? Yeah. Could you show it? Let's go. Yeah, if you don't mind. Yeah. Yeah. Yeah. Uh, can let me let me get it in. I show you how it works. So, uh, so I don't just stop. Uh, don't always just talk. So, uh, we're like both of us are 606

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experts. So, maybe let's talk about six. Let's do it, man. Second. Let's I appreciate. And you're saying a thousand people are using this. Is this what your IPOs are doing or are you doing that through the chipmunk? Uh so there are about like a thousand users uh small business most uh are using inquest already. Um are they paid or beta? Oh there are most of them are already so Oh wow that's awesome. Yeah I mean um and this whole thing you know when I

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build the the automations it it's also not expensive right. So I are like very like moderate pricing. Uh I would say yeah your your rates are always steals. Yeah. Uh here here is 606 contract review manual right like and what I did is okay I have a sales audit form which is my contract in here. I have some SSP documentation in there and I have some my personal 606 guidance accumulated

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over the years in there right how me support to write this memo. So uh there are there are things like uh and you mentioned about predictive like uh autocomplete right and we all know how autocompletes work right let me let me show you how autocompletes works in like in today's world like using AI right now and you see this is allocation so I I listed the SSPs and I listed the contract price and and AI is automat

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like automatic autocompletes will consider all of the references I have. It will also consider the existing content like what I'm trying to achieve here and it also consider the whole art like whole positions of the article the structure of the article and basically there is a whole um I don't know I talked to a lot of folks um people mentioned about AI agent there's a whole AI agent working behind the scene to make this happen.

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Yeah. and and and this is cool. No, I'm just reading it right now. This is amazing. This is so much better than what I've seen chat bots would ever do. Yeah. And this is where I can imagine is there a verbal way to do this? Like is there a way that I could talk into this and then you could structure it because it's or I guess you could at least copy paste into Inkwise at the very least. But there's something really cool here. This is something I'm always looking for. It's like, hey, here's my idea and now I don't want to write all the BS that gets it to the end. Like the main idea and arguments there. Can something just finish it for me? But if I was to

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put this in chat GBT or Claude or Gemini, it would give me something completely different and incorrect. But this is following the right flow and it's because you basing are the agents going against the documents that you've uploaded to compare against or what's going on there. Exactly. It's it's first references all the references I I uploaded myself and it's also look at okay what's what what are the preceding immediately proceeding things I wrote so far then it also consider okay this what

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this section is about and what is this whole article is about and what is this section's relationship with the rest of the sections in this article so it consider multiple things before it generated this content text. So like here I said total contract price. So we already have a total contract price. The allocation for cloud subscription is here. So then what's remaining like in this contract what's remaining is just a professional services piece right and

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then it's essentially basically know what's remaining what I want to say is the remaining of the contract price allocated to pay professional services and so that way you know we like basically by doing all those AI agent behind the scenes we basically engineered AI to be able to predict what I want to write next. And and the beauty about this is the more you write in this

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article in this document, the more accurate that will be for the next uncomplete. And and of course, if you don't like this version, right, you can always try a different version. Uh you just press the arrow key and try a different version uh for AI to show it to you. And both scanning both are solid. All of them have been great ways to end of it. Exactly. So and and and this is just one one feature that autocomplete feature is just the one feature helping people to quickly draft

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the document. Uh the main inline prompter you can you can see the whole thing is just the whole thing is just the editor. Uh you you can start with templates here. You don't have to start with templates. Um and what you can do like lost people is if you just want to roll forward certain levels you simply just select this and this this is where you see where I where I right click this is the inline

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prompt this is where you can start asking AI to write certain paragraphs for for you like here let's say this pallet pallet term description is old right I just want AI to use this contract and this is where it's different from TBD. I allow people to up to upload the references but auto select which reference to use for which paragraph and say rewrite the selected

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text based on the out in the reference. Oh, this is awesome. and and you can this is where AI is only going to retrieve that information from the references isolate. It doesn't go to go look at the other two references and it also knows okay user selected text is the pallet term so they know it needs to write the pallet term and also it's

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going to show me where did they got the information from the pallet term from the original contract. So, oh, so it actually cites it. That's amazing. Yeah, cuz you know, you don't want to hallucinate and you know, to make so and this is where the pallet terms and and if I if I don't like it, I actually ask can I ask it and try it again? Uh, and it like can try many times if I want. Uh, and then if I'm okay with this, I can just quickly edit it here and do

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some quick editing. um just delete those old ones and and here we go. Right? That's a quick quick roll forward. Uh people can do um but but besides a roll forward, I still prefer has a you know has a first user on this platform. I still prefer people to to write on their own and use AI whenever whenever we need to. Right. So you know and how's the math? So can we go back to that section you did? I'm

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curious how the good the math is because I always find that AI is really rough with the math. So it's you are definitely correct. Absolutely correct. AI is not good at math. So like for example here uh remember this numbers for five if it try to ask AI to calculate this number. Let's say let's say whether I can calculate this number correctly. You see this is wrong.

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Yeah. Yeah. Because very interesting. So you can't rely on the numbers. So it's still a struggle. Yeah. Don't don't don't this is where don't rely on don't completely real AI to do things especially like in professional writing like it's it's not it's not intelligent enough to replace us. At least not yet. Well, I found it really I found it really funny. I've seen like some AI enhanced financial planning tools. I'm like it's giving you wrong numbers. It's the worst. It's not meant to do this.

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Yeah. Exactly. Exactly. And I think people uh people really need to be careful especially when they obtaining a lot of contracts and and and ultimately ultimately it's it's a person delivering those document are responsible for what they wrote, right? So it's not AI is not going to be responsible for. So you know I I think I think this is where um like we need we

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can use AI to do a lot of lot of help like for example if I I have this argument I have this conclusion here and my conclusion for the pilot because their trial period right my conclusion is the contract will not be recognized until the pallet period concludes. So, so I I have many pre-built AI tools basically I can I can ask AI to write opposing argument

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immediately for like from the from the paragraph I selected and this is this is the where AI is leveraging the 660 and trying to say there is a contract um so that's cool this is awesome Yeah, this is so good. It was I was I was just talking to someone else about how important it is to like one of the biggest risks about AI especially for memo writing software is it does it it can constrain the brainstorming. You

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want to be able to use it to brainstorm. And if it gives you an answer, you might take it for face value, especially if you're not an expert and logical. And I'm always looking for like, hey, first humanize it. Like, can you write this like you're not a robot? And then second, could like what what's the gaps in the logic here? Or what what am I missing? And this is huge. I'm curious. And how accurate is it? I'm kind of want to Well, the earlier the conclusion is my conclusion. So, you know, my conclusion was correct one. I when I ask to write the counter

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argument it's meant to say well firstly I focus on this uh not solely on termination clauses it tried to refute my argument there that's cool and it it physically and and secondly the existent refor can be assessed beyond the termination clause you see like it's really trying to build the right argument along the way trying to beat me uh when I in there. Um uh and

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so yeah, so like here like at the end of the day like they don't all the man preclude RA recognition during health care. I think all he's saying is correct. It's just it's just basically trying to say companies make Kai recognized revenue in accordance even before head period concludes. And so you can you can see how how much that's interesting. Yeah, you can see how much AI is trying its best

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to beat my to beat my conclusion here. Um and and and it's actually very very helpful for a lot of attorneys uh trying to draft uh uh like a legal argument um and they when they whenever they put the argument in there they're they can use AI to see okay can AI be and like do they have a new angle uh and miss you know they they can actually use this and and then you mentioned the humanizer

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like you know I I definitely have a humanizer as myself like trying to trying to eliminate the AI elements of the writing from the existing AI generated content. Uh but but I always tell my users like the best way to eliminate AI style is really write yourself right don't rely on AI writing like like

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after just use AI generation for summary and just re like rewrite on top of that just using it and fill the mechanical gaps. The best the best humanizer is human like ourselves. How funny is that? It's like so many people are trying to get AI to write like humans. Like just hey, how about you finish the writing? How about you do the last polish? Don't get too lazy, right? Yeah. Exactly. Exactly. So, well, what so what are how are you selling this or how what's the plan? How are you marketing all of this?

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Um are how are you balancing this with all the other stuff that you're working on? Is this your priority right now or what's going on? Um absolutely not a priority. Um so for the most part inquire is is getting popularities among professionals but it's really I I didn't do any marketing myself. Uh it's really you know mouse to mouse right now at the moment. So you know what the content use this like oh this is really great and they tell their friends and same same

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thing with the attorneys. Um I started this I started this originally for technical account like us. Um but but right now I actually fact that Laur attorney is on the platform data content. Um oh interesting. Um so we the words is really uh go fast right now like uh you know I this is not just in the United States you know I have users from across the globe right now using this uh because you know large language

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models like doesn't really matter which language uh is important right um so yeah I really have people from globe using this uh to correct this is awesome Boy, I know I know I've seen it before, but I now want to I appreciate you doing the live demo for me. I want to I want to play with it now. I want to play with it a lot more and I'm sure some of the viewers will too. So, I'll make sure to put a link in for everybody and I know you get free demos out, right? So, the um yeah, this is awesome. Thank you for sharing. It's

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really exciting. So, are you what are you doing on are you still building this out more or what is what does your dayto-day look like now or what what are you excited about next for all of this and all of your projects? you know by in in the next uh actually let me I will show you this uh I'm still building some of the features uh especially the team feature so uh this is my long long-term dream like where um where like multiple people kind of

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work on a very long technical document for example take I think is a great example and you know we we've Being a uh technical content ourselves, we know how long how lenzy the 10K is and how far it is to draft the annual report for any public companies out there, right? Like like imagine imagine multiple people use can basically use AI use references to write different sections of uh technical

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document like 10K and 10Q at the same time. Um so it's really substantially increase the efficiencies of those document certain menus certain menus or certain uh like even even you want to draft a long book or like you can basically put all your references in there and different section of the book all at the same time. It's really this is really a game changer.

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um when one person use AI to write you know it probably can reduce the time by like 80% easy uh when multiple people can use AI to draft certain things at the same time and that's really that's really where the return uh really come in like like historically for uh for S1 like for for companies going to going IPO right the S1 drafting It's a very

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very painful process and it it can take weeks. Uh and and really this like once I have that's putting it lightly. It could take months and you could be sleeping in a printing house for weeks. Yeah. I've been there. Yeah. Exactly. So and you know I have multiple team members can use uh the rack the AI uh to draft uh technical sections very accurately and then this is this is the way it elevate the writing to the next level and it's also like like the

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writing. So this is like to me like this is not a new concept uh but it's a it's a new it's really a new technology in the AI space where you know where people can use shared drag to write uh a document a very technical lens document um by multiple people together and and this is this is almost like a a burst of Google doc

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all over again. Uh just just in the age of AI, right? So that's Well, it's so fascinating that Yeah, it's so fascinating that you can compete so much better than a Google doc with this like that your functionality just seems so much cleaner and more useful than in Google Doc. I can't do any of this right now. I just get the chatbot Gemini inclusion. Yeah. Not because Google doesn't have a technology, it doesn't have because more of uh like like here

41:25

um um like when I when I go in um when I go into the platform when I do the upload like for example uh when I write this 606 uh memo I upload my references each of my references each my document it says it's a word document here. But in reality, each of the document I upload, I actually convert each document into a mini actor databases

41:56

people like like for example whenever I call this prompter here, I select this contract and in fact selecting the database vector database converted from this reference document. So and and for a large company like Google think about probably for Google or for you know Microsoft is as they have Google drive like Microsoft has one drive like if you want to support

42:28

technical writing using rag solution like this they have to convert how many documents and the like they basically just think about just just you alone how many documents you have in your Google drive right If you want to convert each of the document to a database that Google manages, how much volume Google has to deal with? Yeah, it's impossible. Yes, it's it's fascinating. It's it's a classic big big fish problem. It's just too much. Like this is where why we need

43:00

competitors in the space like yourself because you have that advantage of being lean and being able to not overprocess. Man, I appreciate that. We're running close on time. We got to talk more about all the other stuff you're working on. Um what's what's next to mind for you other than this? Like well I I definitely want to push uh a number of things. Uh like I feel a little guilty like this year I didn't do many publications. I used to do uh in

43:31

automation. I used to publish articles telling people hey how to automate uh the ERP workflows or or how like you know just just give away those open source codes for people to leverage whether it's VBA whether it's appcript or whether it's hands on and so people can start leveraging feel bad I didn't do much this year yet so I will definitely do a little bit more uh you know publications um like basically have LinkedIn articles or blogs or video

44:01

recordings. Um, you know, cuz last year alone, like, um, I think I published four or five softwares for people to use for free in Yeah, I know. recognition, calculation, all that. I definitely want to do a little bit more this year for that. Um, and and on another side is um, you know, I'm having the SCP has a very good initiative right now um to promote like technology, right? You know, I'm always

44:31

on the CITP committee to promote the CITP credentials with C IT professional credentials for ASPN. Uh, and this year I'm also trying to see that we can leverage technologies and combine technologies more embedded technology more into the foreign topics as well. Especially at the moment there are there are tens of like like AI is a big

45:01

risk right itself is big risk uh like the computer vision side like deep fake for example is is always a very huge risk yeah huge yeah there's a cat and mouse thing right like we need to keep up we need to keep up from a regulatory perspective yeah exactly and and that this is one one for a single county uh risk with AI And second way, there's a whole uh cryptocurrency thing right now. Uh

45:31

like there are just so many fraud going on right now with cryptocurrencies. And I think the the current uh uh political uh environment is really really good for those fraud to grow substantially uh like in the recent years. So, I I think this is where uh you know, hope where like I'm hoping we can use technology to tackle some of the cryptocurrency fraud as well. Um I love

46:03

that. Yeah. And I completely I'm completely with you. There's definitely there's there's a question of ethics when you have one of the top members of government also own like five companies, five major companies in the US, right? Not knocking Trump there, but come on guys. like and he could shift around IP from one company to another. Yeah. You know, it gets a little a little sketchy pretty fast. Um, man, I we could talk to you forever. We got to we got to wrap it up, but uh I would love to Yeah. Any of that stuff, especially if you're doing trainings or

46:33

whatnot with the ACPA, I would love to work with you on on some of that. I'll try to migrate more into that education space. Be a lot of fun to work on together. Fosting a couple cat with this year. So I will invite you to one of those fire chat and talk about you know what you have been working on what you haven't seen uh you know in the in you know well you whether you're working at Google syntos or in other or in other spaces you're saying like I I want to hear your

47:03

yeah I would love to be on the fireside chats and I'd love to get more back into the AICPA so maybe I could chat about it with you but yeah everyone I'll put I'll put the links to all of the stuff you're working on in the chat and we'll definitely talk again when there's more time. I'm sorry we had some tech difficulties at the beginning. So, I appreciate it. Yeah, of course, man.

The conversation

Ray Sang, a former Revenue Director at Elastic and Deal Controller at Google, is building Inkwise, an AI writing platform for professionals in law, accounting, and finance. He explains why most AI-generated memos and contracts are flawed, what professional-grade drafting with AI should look like, and drafts a real ASC 606 memo live.

Hosted independently by Devon Coombs. Guest views are their own; roles are described as of the recording.

What you’ll explore

  • Why AI cannot yet replace expert writers, and how it can assist them
  • Precision, sourcing, and human-first control in AI drafting
  • The biggest red flags in AI-generated writing
  • What professional-grade drafting with AI should look like
  • A live demo: drafting a real ASC 606 memo with AI

AI · Technical accounting · Founders

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Why Most AI Writing Fails, and How Ray Sang Is Fixing It With Inkwise, with Devon Coombs on Ambition, Aligned. Watch the conversation: https://www.devoncoombs.com/podcast/ray-sang-inkwise-ai-writing

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