Beyond Billables: How Principal Consulting Group Built a Firm Around People

Ryan Volk and Aaron Einhorn left traditional accounting careers to launch Principal Consulting Group, an advisory firm that puts culture and trust ahead of transactions. They explain hiring slow and firing fast, expanding from technical accounting into data analytics without losing quality, and the leadership lessons that came with growth.

In This Episode

• Leaving traditional careers to launch a values-driven firm
• Hiring slow and firing fast to build a team that enjoys working together
• Expanding capabilities without sacrificing quality
• Empowering others and creating room for direct feedback
• Where a people-first advisory firm goes next

• Advisory firms
• Culture
• Founders